CacheTown is a mobile app that takes the world around you and turns it into an augmented reality video game – with plenty of opportunities for promotions and advertisements for brands.
“Our mobile application is bringing marketers’ promotions to life on mobile devices while driving highly-targeted local traffic to specific locations using its technology,” says CEO and Founder of Candy Lab and creator of CacheTown Andrew Couch. “This will be the disruptive technology that changes the way consumers interact with their environment.”
Candy Lab describes its startup application as a combination of Google Adwords with Super Mario Bros. and a dash of Foursquare – a mixture that sounds like the perfect recipe for users and marketers alike to benefit. CacheTown was launched last month at the DEMO conference in Silicon Valley as a virtual hovering business card only visible to those using the app. They demonstrated how the hyper geo-location based augmented reality application can dramatically reshape how we shop, learn, play and discover what’s around us. You can view their pitch from DEMO below.
The idea is that you can create a game or incentive using the world as the game field for advertisers to offer promotional marketing. Wherever you point your mobile device’s camera you’ll see “gold coins” or billboards, which is perfect for location-based events.
CacheTown is your world to explore in augmented reality. Win free prizes and have fun playing through your mobile device. It’s believed that augmented-reality will generate $600 billion in annual revenue by 2016, CacheTown looks poised to be an app that will jump on that potential before it hits peak.