We’ve always had a special place in our heart for startups that utilize snailmail and bring back a bit of that nostalgic feel of holding something real in our socially digital world. From niche subscription offerings to Instagram printed mail, the ideas behind snailmail products are abundant, but Punch Street keeps it more in-line with the true essence of sending mail by letting you write and mail printed cards, letters and personalized messages online.
The New York based company was started by Keisha DePaz, and is working on an iPhone and Android app, but the startup is set to launch Beta access to its web platform in the coming weeks. The clever team is attacking the likes of Apple cards and Postacards on the Run with a more youthful focus. Punch Street’s founder tells us that they are focusing on the “swag of Generation Y aka Millennials (18 – 34 year olds)” by allowing users to choose greeting cards / letter types that appeal the younger demographic.
Punch Street has made it a mission to embrace relevant aspects of youth culture today in their greeting products and features. Punch Street’s sole founder, 29 year old, Keisha DePaz says:
“Today’s generation deserves an entire company focused on our voice; from how we look and what we go through. From the imagery, the messages, to the types of occasions celebrated, this generation is ready to embrace their experiences without apology and we need a company that fully understands the changing times to properly represent for us in the greetings industry.”
When Punch Street launches, the well designed (like the one seen above) and unique line of cards will fulfill categories not usually touched, such as: Anti-Bullying, Teen Mother’s and Father’s Day, Military, Jail, Greek as well as the usual Birthday and Baby cards, Invitations and Announcements. The platform will make sending mail letters as easy as sending an email so it will be more possible to connect with loved ones in a personable way as opposed to the digital messages we are used to.
You can sign up for early access to their summer 2012 beta launch on the Punch Street website.