Startup Business Name: Rebilly
Founder/Founders: Adam Altman
In a few sentences, tell us what your start-up is all about!: Rebilly is a subscription billing company creating software built to maximize customer lifetime value.
When was your startup founded? And what stage is your startup currently at?: 2012, live revenue generating stage
Let us know a bit about your team, who are the key team members and what is their role?: A “dot com survivor” and “reformed marketer,” Rebilly’s founder Adam is intimately acquainted with problem-solving and leans on data to drive his decision-making process. After founding and helming several subscription-based businesses with massive customer volumes, Adam found that his biggest constraint and point of frustration was managing billing at scale. This frustration inspired Adam to build a tailored solution to solve his billing problems. Bringing peace of mind to others with the same issues Adam began with is Rebilly’s purpose.
Why did you choose this particular idea and concept to build your start-up on?:
Before Rebilly, we ran one of the largest subscription-based movie businesses in the world. With millions of customers, the payment gateways available simply couldn’t handle the complexity of our business.
So we built our own, and spent years refining it. Today, we call it Rebilly, and it’s custom tailored to tackle the unique challenges of subscription-based businesses — from managing multiple billing plans, schedules, and payment methods to preventing customer churn and fraud.
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