Startup Business Name: hoffr
Tagline: The Private Property Market in your Pocket.
Founder/Founders: Kieran McCaldin, Andrew McManamon, Matthew McNiele
In a few sentences, tell us what your startup is all about!
hoffr empowers users to sell or rent their home for free. We do not charge fees like the other providers out there – its FREE. We’ve introduced a range of innovative features that we hope will change the way users transact and market their property. It’s the only mobile-first platform in the UK.
When was your startup founded? And what stage is your startup currently at?:
Let us know a bit about your team, who are the key team members and what is their role?:
We all have day jobs and 2 of us have families, so we’ve been doing this in our spare time. Kieran works on product development, Andy is in charge of marketing and Matt runs operations. We also have a newly hired CTO who manages day to day with the offshore tech team.
If applicable, what is your growth like? And what milestones has your startup achieved so far?:
We’ve attracted our first customers through Facebook advertising and reached about 1,000 downloads. The key challenge is getting listings onto the platform. hoffr is for private individuals so persuading users to upload their property when stock is thin is difficult. It is, however, risk-free since there is no cost. Our mission now is to spread the word about hoffr and establish it as a tool that is available to people who want to transact their property without paying thousands or even hundreds of pounds to do so.
Why did you choose this particular idea and concept to build your start-up on?:
Prop tech is a key area ripe for disruption. The costs of employing a human to answer the phone for you and show your property to potential buyers far exceeds the value of that service. A tool is needed to connect buyers and sellers that is practical, functional and free to allow individuals to keep that value for themselves.
Do you have any customer feedback on your product and/or service that you could share?:
We have had some terrific feedback on the app, the comments are all the same about how cool the app uses, how intuitive it is, what a good idea the model is. What we need to do now is get users onto the platform!!
Finally, do you have any other comments or information about your product that you would like to add?:
hoffr has the potential to be a long-standing utility for people who want to cut estate agents out of their property transaction and to eliminate the cost associated with them. Users have NOTHING to lose by posting with us, the service is FREE, so why not give it a go? We hope it will be around for many years delivering value to our customers.
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