If you are a marketer or business owner, you most likely are aware of the importance of SEO (Search Engine Optimization) and are using it too.
SEO has assumed an essential part of any successful marketing strategy to remain relevant to its target customers. More so, the COVID pandemic has hit humankind and has brought a paradigm shift in the way markets need to adapt to the new normal.
Maintaining a strong digital presence through SEO and content marketing has become imperative for businesses, and getting the key elements of SEO right can help win clients, conversions, and sales.
But many times, SEO tools are not sufficient. A lot of marketing tasks are highly time-consuming and repetitive to the extent that they can get boring.
Tasks such as keyword research, backlink monitoring, SERP (Search Engine Results Page) tracking, website audits, and many more are highly monotonous and repetitive. They also often do not require creative decision-making and can be automated.
SEO APIs (Application Programming Interface) comes to the rescue here. API is a set of programming code that makes data and/or functionality from one website available for use in other applications. They allow you to automatically pull in the information you need without manually hitting the same buttons repeatedly.
Once an API has been set up and is running smoothly, the same process can be used repeatedly. APIs automate how we obtain, process, and use SEO data.
So, if you, too, are looking at ways to automate boring marketing tasks, we have a curated list of SEO APIs that can do the same for you.
SEMrush is a leading online visibility management and content marketing SaaS platform. It offers APIs designed to be integrated simply into any application, widget, or dashboard and has a custom user interface.
SEMrush API can be used to automate keyword research tasks and a bunch of other SEO reports. It offers two main API packages:
· Standard SEMrush API, which includes Analytics API for domain analytics and keyword research, Projects API for site audit and position tracking, Accounts API for account queries, etc.
· Traffic Analytics API, which is a separate API for Traffic Analytics data
BrightLocal offers a multitude of APIs to local marketers to enhance their platform and tools to add valuable SEO data such as online reviews, search rankings, citations, and directory listing data.
The APIs they provide include:
· Online Reviews API
· Organic Ranking API
· Local & Mobile Ranking API
· Local Citation Data API
· Business Listing AP
· Google Local API
· Citation Builder API
· Offsite SEO API
Moz API called Mozscape provides marketers access to proprietary metrics including MozRank, Domain Authority, and Page Authority. It also includes link metrics such as linking root domains and anchor text data to speed up the SEO work.
The API can be used to understand the potential of a domain, followed vs. non-followed links, URL anchor texts, and other aspects.
To allow marketers, digital marketing agencies, and developers to use the cognitiveSEO data in their applications or dashboards, CognitiveSEO API has been designed.
The API can be used to:
· Track keyword rankings
· Extract unnatural links for any site
· Run In-depth link audits
· Identify the most shared content
· Get live/broken links for any site
· Get new/lost links for any site
· Recrawl all the links of a site
5. Majestic SEO
The API by Majestic SEO is used by SEO professionals, online marketing experts, and media specialists for various reasons such as link building, website traffic development, reputation management, competitor analysis, and monitoring of news.
This API primarily provides loads of data such as backlink counts, referring domains, referring IPs, and topical trust flow for link builders.
Majestic API can be used to build internal tools or request commercial licensing.
6. Raven SEO Tools
Raven SEO Tools enables marketers to measure marketing success across multiple platforms and see what is working and what is not.
The tools enable marketers to create custom marketing reports, website analytics reports, social media reports, PPC campaign reports, and access data from 30+ platforms.
The Raven Tool API allows access to Keyword Manager and Link Manager and lets customers access and update account and campaign information.
The API by Supermetrics makes it easy to report, analyze and store online marketing data in databases and data warehouses.
In just a few clicks, over 60 data sources can be accessed. You can choose the output format you want (HTML, JSON, or CSV). Custom output formats are also available for Power BI, Tableau, and Qlik.
Select the metrics and dimensions you wish to extract from across platforms such as Facebook Ads, Google Analytics, and Google Ads. The data will directly be brought onto Google Sheets, and your marketing data is ready.
Seobility SEO API provides simple integration of SEO data such as backlinks, site audits, rankings into your tool or system.
The API is built as a RESTful service and provides JSON as output format.
You can select from among the following APIs:
· Site Audit API – Over 250 checks and 50 analyses ranging from spelling to duplicate content are offered. Automatic crawling of websites with up to 100k subpages
· Single Page Check API – This includes SEO check and keyword check. It provides a broad set of information such as page quality, links, and meta
· TF*IDF API – Provides text optimization for a given keyword. Several parameters allow individual and localized analysis across the region, country, and all devices
· Rank Tracking API – SERP Rankings for a given search term or keyword is provided
DeepCrawl API lets you create your app deployed in your environment, using the programming language and platform that you prefer by utilizing the website crawler features of DeepCrawl.
Among other tasks, this API allows you to:
· Build custom dashboards
· Automatically trigger a crawl
· Integrate SEO data into client-facing platforms
Integrating the above-discussed APIs seamlessly requires making various applications talk to each other and exchange data securely, and this needs some amount of coding and integration efforts. Some solutions are purpose-built to enable product managers or SaaS solution providers to integrate their products across on-premises or the cloud.
An Integration Platform (iPaaS) helps an application talk to other systems and create automation logic. Many SaaS companies who intend to offer integration and workflow automation built within their product are using embedded iPaaS so that their end-users can customize and automate data flow between multiple products seamlessly.
One of the leading SEO toolkits available to marketers, JetOctopus is an all-inclusive technical SEO solution that enables you to automate and execute plenty — right from exhaustive crawling and indexing of your web pages to tracking Googlebot’s activities on your site. You can conduct a thorough analysis of your website to determine the success of your efforts and to plan the next steps accordingly.
Its three tools, the Crawler, the Logs Analyzer, as well as the GSC Keywords tool, all help in their own separate ways and can be bought either individually or in the form of a package.
The Crawler tool comes at a starting price of $30 and can crawl up to 100K web pages every month. With a speed of 250 pages per second, it helps find a resolution to content-based issues like 404 errors, duplication, keyword cannibalization, etc.
On the other hand, you can get the Logs Analyzer tool at a starting price of $60 per month and cover the logging needs of up to 100K pages monthly. It lets you keep an eye on the wasted crawl budget and simultaneously helps understand and maximize the pages considered valuable by Googlebot.
The GSC Keywords Integration is an additional tool you can get for $60 per month. And the comprehensive package for all these tools starts at $120 and includes training calls, onboarding, and support services as well.
Any task that becomes repetitive and monotonous often takes away the element of excitement no matter how vital the job may be. The same applies to even a dynamic field such as marketing.
But now that you are relatively aware of how SEO APIs can easily automate some tedious marketing tasks, you can start with small and essential duties and gradually move on to bigger and complex tasks.
Author Bio –
Tim Ferguson is a writer and editor of Marketing Digest. He helps marketing agencies with SEO, link building, content marketing, online reputation management, and blogger outreach. When he is not writing and editing for Marketing Digest, he learns more about content marketing and gets better at it.