SEO requires regular ongoing input in order to maximise the visibility of your website online. Here are 3 simple steps to get your start-up off the virtual ground.
Search engine optimisation is a marketing strategy which uses a set of complex techniques to boost the rank of a website in the search results of engines such as Google. This results in free organic traffic to websites which can amount to thousands of visitors to convert into leads or sales. Therefore, SEO is a marketing area that is essential to invest in for your company.
Here are 3 simple steps you can take which will act as solid groundwork for your future SEO strategies.
Build A Robust Website
Look at the architecture of your existing website and consider giving it an overhaul. Ensure that your site is built using modern technology such as a content management system. Whichever platform you choose, it must be able to withstand the pressures of heavy traffic and deliver a well-performing site with pages that load quickly. A CMS such as WordPress also offers the opportunity to add in SEO plugins which make it easy to promote the content of title and description metatags.
It is also important to check that your website is compatible for mobile users. Google mobile search results are separate from desktop, so if you’re not providing a stable site for a mobile audience, then you won’t rank well for mobile users and could be missing out on a large volume of traffic. Check Google’s mobile-friendly test for your site which will analyse features such as text size, clickable links and whether the page fits the screen correctly.
The content that is written on your web pages must not only entice your readers and convince them to interact further with your site, but it must also be visible to the search engines. There are various on-page SEO elements that should be tweaked in order to assist Google in ranking your site well for keywords and phrases that are relevant to its niche or industry.
When conducting keyword research, it would be a mistake to try and rank for everything immediately. Instead, it is best to focus initially on four or five phrases that you’d like to get a rankings boost from. Don’t automatically choose the most obvious phrases as these will be the most competitive. Instead, select some less popular, yet targeted terms that you believe will convert well into sales or leads. These keywords and phrases must then be worked naturally into your metatags and page content. It is important not to overdo it as this will detract from the flow of the text.
Social media is one of the most important methods that marketers can use to spread the word about a brand and its digital presence in 2016. Create profiles on the top platforms which include Pinterest, Instagram, Twitter, LinkedIn, Facebook and YouTube. You should try to engage with your followers and promote content on your site to tempt them into visiting it.
Another important task is to list your site with local online directories which will form the foundations of your local SEO campaign. This is particularly essential if you have a physical shop or office that you’d like to attract customers to.
By carrying out the above steps, you will make a strong start in increasing your online visibility. However, SEO is an ongoing mission and requires regular adjustments and the delivery of fresh and relevant content. If your organisation needs support with search engine optimisation, then consider outsourcing to SEO experts which is often the most cost-effective and favourable solution.
Managing great SEO, building backlinks is one of the most important things for building your online rankings. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not.