Convincing customers to buy your product is one thing, but that’s just the beginning. Your business can become successful if you know how to nurture your potential audience into loyal clients/customers. This is how you build effective marketing strategies.
With loyal customers, you’ll reduce your marketing costs because you’ll spend less to connect with repeat customers than to attract new ones. When attracting new customers, you’ll need to conduct market research to identify the potential audience and find the best way to keep them engaged.
However, with repeat customers, you already know the best way to contact them.
Besides this, it’s not a challenge to sell new products to existing customers. Your repeat customers can buy more products from you because they already know the quality of services/products you offer. They can buy anything from you, even if it’s food, pet grooming services, salon services, or clothing. Because of this, it’s important for you to think about how you can build customer loyalty. Here’s what you need to know:
1. Create a Referral Program
You can use tools like ReferralCandy, Genius Referrals, Referral Factory, Mention Me, and more to create a referral program that encourages the potential audience to support or recommend your brand. Instead of completing customer feedback surveys or writing reviews online, a referral program makes it easy for the customers/clients to share their experience about your brand with their friends, colleagues, and partners.
Referral programs offer a hassle-free way to attract new leads. Requesting your customers to refer you to their friends, colleagues, and partners means you’ll generate more leads that suit your brand. In addition, with a referral program, your sales/marketing team will find it easy to engage your customers because they know more about your business and its reputation and leads suit your brand.
2. Send Gifts to VIP Customers
Sending business gifts to your VIP customers or clients can open new doors and boost your sales. It’s an intelligent strategy that each business should implement because the right gift can help you concentrate on where it should be. Besides this, gift-giving reminds your customers or clients about your business/brand.
However, you’ll enjoy all these benefits if you know the right message and gift to offer your VIP customers. Also, always remember to include at least one branded product like a magnet or notepad. Some of the best gifts to send to your VIP customers for inspiration include a desk plant, leather gift, premium gift basket, branded notebooks, and writing utensils, portable charger, and more. Curated gift baskets are popular options. Liquor gift baskets are a great choice for special occasions.
3. Create a Loyalty Program
It’s not easy to earn customer loyalty because customers always decide to remain loyal to businesses based on their goals. As a result, this explains why a customer only chooses to stay loyal to companies that can fulfill their objectives. A customer will always go for your competitor if they offer a better offer than yours. To create a loyalty program:
- Implement a multi-channel/client service system
- Deliver top-notch service
- Remain consistent
- Concentrate on your customers and not the competition
- Use customer interactions to build credibility
- Offer added value
- Deliver positive customer experiences
- Reward customer loyalty
4. Ask for feedback
Asking for feedback is one way of showing that you value your customers and you’re willing to improve from time to time. Here, you request email reviews, send out surveys, and remain open to all customer feedback. Prepare yourself to have repeat customers if you value their insights and views.
Never say that you only value customer satisfaction. Instead, take a step and put customer feedback into practice and market it to the customers to prove how dedicated you are. Always aim to remain loyal to your customers first if you want to improve their loyalty.
5. Provide Exceptional Customer Service
Providing top-notch customer service is the path to follow if you want to stand out in the current highly competitive market. Prepare yourself to lose all your customers if you can’t put them above everything else. However, you’ll build your customer loyalty if you can consistently deliver exceptional customer service. You can provide excellent customer service by:
- Knowing your product
- Maintaining a positive attitude
- Solving problems creatively
- Responding quickly
- Personalizing your service
- Helping your customers to help themselves
- Focusing support on your customers
- Actively listening to your customers
- Keeping your word
- Remaining proactively helpful
With top-notch customer service, you’ll find it easy to make your existing and potential customers remain loyal to your business. Through this, you’ll get a reputation for offering exceptional service and allowing the customers to work with you. Remember, a customer wants to receive human treatment. Therefore, you can promote customer-service-driven growth by humanizing yourself and humanizing your customers.