Websites need to take care of several aspects to get the attention of their target audience. Web designers and developers try to incorporate several features that can work for them. This is important to satisfy their clients’ desire for a compelling business portal for their newly launched product or service.
Artificial Intelligence is not the latest way to make sure that you are using web design, but it is a great way to attract visitors to your website. A site can make some creative additions to its design through artificial intelligence that can work wonders for it. Businesses based in Dubai need to think about how they can’t develop a design that can be distinctive in nature. Tough competition and a highly saturated marketplace this is one aspect for which they need to do well. Otherwise, there are fewer chances for them to succeed.
AI is the answer to their call as there are several ways in which it can be done aesthetically to make things perfect. Let me offer you the top three ways AI can make things easier for a website to engage its visitors to no end.
1. AI in Web Design: The Basics
Web design needs to be functional and, at the same time, must load quickly. Personalized user experience is required so that everything that a visitor goes to make him content. It is one of the basic requirements so that any visitor will come back as he finds his experience worth visiting again. This helps companies retain customers and the visitors who will come back for more creative design and content. Artificial intelligence can certainly help in this scenario.
Generative algorithms are one aspect through which companies can get several designs and themes within minutes. And don’t think that it is some technology that will take time to commercialize as it is already in work for software professionals and many logo design websites. If you also want to get generative algorithms to work for you, a seasoned Dubai web design company can help you in this regard.
If you want to take advantage of deep neural networks and computer vision, this is one way to make a mark for yourself.
2. Personalized Shopping Experience
This is the logical extension of the previous aspect mentioned. Online shopping portals and e-commerce websites do their best to retain their customers but lose them very quickly. Just a good offer, and most of the customers, any website will go towards a lower price portal. But there are some other factors through which a shopping portal can retain its customers, and one of them is a personalized shopping experience for them.
Artificial intelligence relies on machine learning and rightly protects what customers may look for in the future. If you can rightly guess what customers may look for after one month or even more, you can hit the Jackpot. For instance, if a customer requires a 256 GB USB, you can anticipate that he is looking for more memory and wants to expand it. Based on machine learning, AI will predict that the same customers will go for an external hard drive shortly. And if you can offer him a fair price, he may buy it immediately.
Lure the Customers to No End
A proactive approach from companies in this regard can be one of the factors in their eventual success. AI can do this job correctly to see a customer’s preferences as he browses through your website. Looking at the products and services that he would like to use shortly will make him decide earlier. And if the price and related content are engaging enough, he will go for the product right away.
And an improved shopping experience for any visitor will make him happy as it will save him a lot of time. We all know how difficult it is to choose the right product from thousands of variants available. AI can help you in this concern so that visitors can enjoy their time on the portal and always come back for more.
A great web design is something to be proud of, and websites spend hundreds and thousands of dollars on this consent. But if, after some time, the same design doesn’t offer exceptional ROI, the design fails to entice the visitors, then something must be done to revert that. Analytics is one thing that can get businesses some food for thought so that they can think about what needs to be changed or layered in the design to make it enjoyable again.
I am sure that many of my readers have used or at least heard about Google Analytics. It also works on the same lines as it takes cues from AI to offer us what needs to be done to make things easier for us to understand. If you can correctly grasp the analytics results to offer you, you can know if you need a major overhaul in the design. Or you can make your design highly attractive to the visitors with just a few minor tweaks.
Analytics to the Rescue
Analytics can give you meaningful information that can help small businesses and startups to make some ground in catching up with the big players in the market. Most of the small companies can catch up with Big daddy’s in the market in pricing. But they can certainly create mesmerizing designs and layouts to attract visitors to their website. Analytics will show you what changes you need on your portal to make it look the part.
It may not be easy for you to understand exactly what the analytics’s complete report is offering to you, but you can always rely on the designer’s capabilities. You don’t have to go through the report’s nitty-gritty and understand the technical jargon in most cases. But think about gaining knowledge about what is written in the analytics so that you can offer some suggestions to your designer in this concern. This feedback can help you in getting a good and customized design according to your preferences.
Over to you
If you think you can add something valuable to this blog, please speak your heart out, and I will be more than happy to include them. For any suggestions or feedback to improve this blog, please use the comments section below.