App discovery is a plague that doesn’t seem to have a solution in the craziness of what we call the App Store. Going to the App Store to find anything that isn’t in the top of the charts is not really an option, instead you have to be on top of app developers and their market launches, be in-tune with current press releases and just be up to date as possible on new apps that are of any interest. Luckily for us, apps and ideas are submitted, but even when we want to find something specific there usually is no solution that has been executed well…. yet.
Ooomf is one of the most exciting startups in the app discovery forum and has even realized $500K in funding. Not only is it a great resource of apps, app ideas, and information on apps coming out soon, it proves as a solid way for app developers to build a following even before launch. Most mobile developers plan out a launch marketing plan and press releases to coincide with product output. Ooomf lets developers give possible users and customers a glimpse into what will be available – even giving readers a chance to give feedback on how to the app should be developed, or possibly help decide the icon to be used.
The Pinterest style gallery of apps lets users engage with developers and enlists them even before the app hits the app store, which will more then likely lead to more downloads from users that will have the offering on top-of-mind. Co-founder Mikael Cho tells us:
“We think there is a better way to market a product. Let your product speak for itself and reward your customers for spreading the word about your business to their friends. Our goal at Ooomf is to create a platform that helps businesses grow by word-of-mouth and reward customers that support businesses by referring their friends. We are the only referral platform that creates deals based on influence, in real-time, and is completely voluntary for your customers.”
Ooomf is a web service that takes the pain out of trying to market your product online. It will increase word-of-mouth by rewarding your customers for spreading the word about your business with deals and possible discounts. As Ooomf expands into as a mobile app itself, it is growing momentum and already is a great source of app discovery for us and will be for you.