Awakening from stealth and into private beta, Rabbit is a new social network that changes the way we watch videos, listen to music, communicate and share any type of content together. While many video based social networks have tried to capture the space, the one’s that seem to have left the lasting mark on us were fun and juvenile in nature, remember video-chat roulette?
The four-person team behind Rabbit, come from the video gaming world entering a space that seems more like The World of Warcraft; however, they hardly feel daunted to take on the likes of FaceTime, Google Hangout, Skype, and Oovo. While the first generation of video chat applications seem limited in the number of people that can talk together and share content, the founders developed a way to be social with a more multi-player style of approach.
“It’s time to shake-up how we communicate together online. While video chat tools enable live interaction, they aren’t social. Social networks give us new connections, conversations and discoveries, but they’re not live,” said co-founder and ngmoco veteran Stephanie Morgan. “With Rabbit, we’re using what we learned developing some of the world’s most successful social games to revolutionize video chat. The result is a product that is radically different than anything available on the market today.”
The Rabbit chat rooms will be public or private to host an unlimited number of participants to “listen in” or preview others before jumping into social engagements. Similar to hangout, once inside a room, the video shifts central focus to a speaker. With social graph integration to find friends of those with similar interests, the video chat rooms are designed to create hours-long open rooms.
When sharing with friends, Rabbit will allow users to focus on screen captures and audio, to go over anything you wish in a private setting. While as a larger perspective, rooms can be set to simulcast music or video, sort of like going to a virtual concert or theatre on a desktop. But with any startup why would anyone want to use it if others aren’t video chatting or building the community? Rabbit is initially deploying in private beta, early 2013 on Macs, it does plan to integrate onto Windows, tables and smartphones.
Are you ready to start being social with video as a way to discover and share content?