Let’s meet startup, ART on the Road:
In a few sentences, tell us what your start-up is all about!
Art on the road is an art community meant to connect creative individuals, and offer the opportunity to share and showcase their work and abilities through a 3-4 minutes portrait video that tells their story, making their art accessible to the wider global audience to which they are otherwise unknown. Every week we will publish a new video story of an artist that we will meet in our journey.
This project runs by collaboration and support. It is founded on the idea of exchange; Art on the road support the artists by producing a free short video portrait about them and their art, and provide an online spotlight channel for the complete artist video series. Artists then can use the portrait video as they wish to market themselves and their artwork, when they promote themself they are promoting the all project and all the other artists that are part of this community.
Other filmmakers are welcome to be part of the project, discovering and filming other artists stories and at the same time showing and expressing their own art.
When was your startup founded? And what stage is your startup currently at?
I started to film artists on the 2014, but i start to publish the all project on February 2016
Who are your competitors? And what is your start-up’s competitive advantage over them?
My competitors are other web/series portal that show artists, but more than competitors i would call them “co-operitors”. We want spread art and stories using the art of filming.
How does the product and/or service differ from your main competitors?
This project runs by collaboration and support. It is founded on the idea of exchange
Let us know a bit about your team, who are the key team members and what is their role?
My name is Giuseppe Lo Fiego, I studied Marketing and Communication in Rome (IT) then I got a master in Cinema Production, and then I worked on the video industries for about seven years, in Italy, Nederland, Australia, Usa. Then I decided was time to work on my own ideas and project. The Art on the Road project, trying to combine the love for art and love for travel.
What obstacles did you face and how did you overcome them?
The main obstacle is marketing the project and spread the idea out there.
That’s the reason I m paying you.
What is it about you, your team and your company that means you are going to succeed?
Because we believe on what we do and we believe on art and on people that live follow their dreams.
How do customers / users find out about you (what are some key marketing/acquisition tactics that are working well)?
The audience react really well, they like to watch the shorts video portrait, but they do not donate.
How big do you think you can get? Why? And how you are planning to achieve your goals?
My wish is to involve other filmmakers from everywhere around the world that will be happy to be part of the community sharing they art making a video telling the stories of artists from all different cultures. So it could became a place where arts and cultures from everywhere could joint together not for get similar each other, but for showing the beauty of the difference of the culture.
What’s your biggest barrier to scaling your business right now and how do you plan to overcome that?
I need to get out the message to a big audience.
Are you looking for funding or are you open to partnership opportunities, and if so, what’s the best way for people to get in contact with you?
I would love partnership, sponsor, supporters…all is welcome.
What is the best piece of advice you’ve received from a mentor?
Never give up!
Finally, do you have any other comments or information about your product that you would like to add?
Based nowhere and everywhere, our community grows as we travel, find and share talent and passion along the road.
A journey around the world, crossing different cultures, telling the stories of people that chose to live their life expressing their creativity, their passion, their dreams.
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