Bookmarking doesn’t have to be just a Pin or Delicious link save – Grafetee, a new app from a Finland-based startup has developed a ‘world marking’ app. The app allows you to bookmark real-life locations or even locations within websites, which in turn willl allow for businesses to reach users and provide relevant information, such as deals, business information and more.
More then just a travel app, and not a check-in based system like Foursquare, Grafetee can work with any type of business with a physical address, but also can interpret popular travel sites, such as: TripAdvisor, Booking.com, Expedia, Airbnb, and Zillow. Users can tag any location, share information and leave their own comments, which would be expected from any type of discovery, travel, or information type of app.
The opportunity to bookmark real-world locations or events presented in your own web site is an interesting proposition by the startup. The app opens up a new way for writers to share information about a physical location and generate further readership with Grafetee app users on the go. They app can see itself become a hyper-local journalism platform or a real-time business discovery tool.