Your author platform is essential to your success as a writer. Along with connecting with your audience, you will be able to sell your eBooks directly from your site. The more work you put into your author platform, the more fans you will gain, ultimately allowing you to sell more books. And being able to sell more books is what it’s all about.
Traditionally, authors have relied on a publisher and a publicist to promote their books. They would be the ones to set up author interviews, book signings, and whatever else was needed to get the word out about their client’s books. However, this arrangement favored authors who already had high visibility with the national media, as Alan Rinzier, an acquiring editor at several large publishing houses, states, leaving new authors little in the way of help promoting their work. But all of that is in the past. Now all authors, big or small, have the chance to succeed by taking their fate into their own hands.
Self-publishing has given everyone the chance to become an author, with the opportunity to find an audience through the Internet. Believe it or not, you will be less likely to succeed as an author if you go with a traditional publisher. Publishers don’t have the resources or the time to promote online all of the books they publish every year, as Mike Lowndes points out on the Digital Marketeer website. This means you are left with the task of marketing your book to the public. Today’s successful authors’ design websites that feature an author profile, blog, news section, and fully functioning store where fans can purchase books. By managing your own marketing and self-promotion, you have the potential to take bend your creative talents toward reaching the audience you know your book will appeal to.
Building a Reader Following
With your author platform, you have the opportunity to create a large reader following before you even write the first sentence of your novel. Your blog is the best way to grab the attention of your future readers. You can use it to post updates on the progress of your book, publish guest posts from other authors, communicate with your fans, or even hold contests for your fans where you give away downloadable copies of your eBooks.
Author platforms are all about building relationships with your readers. You need to know what your target audience is and how best to market to that audience. To ensure your writing success, you need to increase your visibility, influence, and authority on the subject matter. The more visible you can make yourself, the more attractive you become to potential readers. Along with attracting readers, you are also potentially attracting the attention of agents and editors, giving you even more opportunities to sell books online.
Your platform is something that you will need to be heard above the din of emerging and established authors. To ensure your success, you need to invest your time and energy into your platform, not just while you promote your book but for as long as you want to be an author. Building a good author platform can help lift you above the crowd and give you a better chance of being heard. Connecting with your potential readers is what being an author all is about. Without readers, you won’t sell any books. If you don’t sell any books, you will fail as writers before you even get started. Take the opportunity to build your author platform and bring success to your writing career.