Last Updated on March 12, 2016 by Tim
Let’s meet startup, Call Tracker:
Call Tracker makes it simple to track your marketing campaigns that generate phone calls so you can focus on what’s working and stop spending on what’s not to optimize your marketing ROI. We also offer a fully brandable White Label solution for agencies to use call tracking for their clients under their brand and their control.
Over the last decade there has been an enormous amount of focus on digital marketing, tracking digital campaigns, search engine optimization, and analyzing web lead data for more effective marketing and better ROI.
At the same time, most businesses are actively advertising through many differen’t channels that may or may not be easy to track as web leads are. There has been however, one primary lead conversion channel that’s alluded almost every marketer through all of this, phone calls.
Until recently it’s been virtually unknown to marketers what marketing campaign a sales leads came if they did the most natural thing, make a phone call. Then if a marketer needs to understand the effectiveness of their marketing campaigns they aren’t able attribute any phone call into their ROI.
Simply put, Call tracking allows you to fill in the gaps in your lead generation and conversion funnel. Call tracking allows you to easily purchase local or toll free numbers that can be used across your marketing campaigns, like billboards, newspaper ads, website landing pages, and then forward the callers to your actual phone number.
Call tracking then records the campaign that each caller came from, giving you the marketing source attribution data. Now that you know where exactly conversions originated, you can accurately measure your ROI – and ultimately this is going to help streamline your marketing budget.
With the rise of mobile search, tracking calls from mobile devices will become ever more important for marketers. A recent study from Google showed that 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
Easy to use and simple straightforward pricing.
Alex Phelps is the founder of Call Tracker. He has extensive in digital marketing and hands on experience building digital marketing applications from the ground up. He has a real passion for delivering data insights to help marketers make better decisions.
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