It was reported in 2011 by the Direct Marketing Association that for every $1 invested into email marketing one could expect a $40.56 return on investment. It’s no wonder that services like MailChimp do so well, and why it was important for them to acquire TinyLetter not to long ago. Email marketing is a necessary tool, but not every platform is perfect, some are bloated, some have too few of the essentials, and others just aren’t friendly to use.
Toronto startup Campayn allows you to build, share and track emails, newsletters and marketing emails with a simplified approach. Uploading your contacts or creating signup forms is a snap and its ‘Free for Life’ plan allows you to send out 1,000 emails per month. Campayn does a great job at removing the elements that make email marketing confusing. They give you the tools that you need rather then having to worry about how to build a complex campaign or filtering through numerous options when all you want to do is pick a template, add some content and send it to your subscribers.
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Campayn does come with the usual tools of auto responders, contact management, social sharing, reporting features, but its design method is very interesting. Boasting fully responsive and mobile ready templates with drag-and-drop editing, the web app makes it simple to use for everyone without having to worry it won’t look right on an Android device, Outlook and every other device or application.
Founded by Alek Mirkovich, Campayn’s team started as a graphic design shop and evolved into a software company – while dealing with their own email newsletter headaches, they noticed “either they were incredibly bloated or much more than we needed, or they just weren’t user friendly. It was almost as if every time a customer asked for a feature it was added. This killed the product.” Developing and designing HTML5 campaigns from scratch is no walk in the park neither, so a custom solution known as Campayn was created to scratch their own itch.
“All email newsletter services claim to be ′easy′ but when you try them you quickly realize they aren’t! Campayn is designed to be super easy as well as really flexible, and it’s not something you need to spend a lot of time with. It’s designed for people that are busy running their businesses and don’t have a lot of time for marketing but know how important it is.”
If you need an amazingly simple newsletter sending, tracking and reporting tool, Campayn is free to use and worth trying out. MailChimp and Constant Contact have many advantages and features, but where they failed was in keeping things simple for someone not looking for all the frills – that’s the void Campayn fills.