New Startups

Take Your Start Up To The Next Level

  • The Latest
  • Categories
    • Staff Picks
    • Entrepreneurship Tips
    • Startup Reviews
    • Income Ideas
    • Funding
    • All Articles
      • Articles by Month
  • Startup Jobs
    • Startup Employment Tips
  • Funding Your Startup
  • Startup Mentoring
  • Promote Your Startup
  • Write For Us

Candy Lab shows off augmented reality marketing with CacheTown

November 1, 2012 by New-Startups Team

CacheTown is a mobile app that takes the world around you and turns it into an augmented reality video game – with plenty of opportunities for promotions and advertisements for brands.

cachetown

“Our mobile application is bringing marketers’ promotions to life on mobile devices while driving highly-targeted local traffic to specific locations using its technology,” says CEO and Founder of Candy Lab and creator of CacheTown Andrew Couch. “This will be the disruptive technology that changes the way consumers interact with their environment.”

Candy Lab describes its startup application as a combination of Google Adwords with Super Mario Bros. and a dash of Foursquare – a mixture that sounds like the perfect recipe for users and marketers alike to benefit. CacheTown was launched last month at the DEMO conference in Silicon Valley as a virtual hovering business card only visible to those using the app. They demonstrated how the hyper geo-location based augmented reality application can dramatically reshape how we shop, learn, play and discover what’s around us. You can view their pitch from DEMO below.

The idea is that you can create a game or incentive using the world as the game field for advertisers to offer promotional marketing. Wherever you point your mobile device’s camera you’ll see “gold coins” or billboards, which is perfect for location-based events.

CacheTown is your world to explore in augmented reality. Win free prizes and have fun playing through your mobile device. It’s believed that augmented-reality will generate $600 billion in annual revenue by 2016, CacheTown looks poised to be an app that will jump on that potential before it hits peak.

Filed Under: Startup Reviews

Want some lifetime deals for less than 50 USD?


These deals are going away, don’t lose them!

Recent Reviews & News!

  • Is Major Banks A Good Career Path?
  • How to Drive Digital Transformation with Data Management
  • Why Do You Need A Business Insurance?
  • How To Manage And Grow A Custom Software Development Startup Company
  • How to Improve Your Marketing Skills and Credentials
  • What to Look for When Investing in Start-Ups
  • Tips To Enhance The Efficiency Of Your Startup’s Hiring Process

Menu

  • Home
  • About
  • The Latest
  • Startup Jobs
  • Terms Of Service
  • Privacy Policy

Write for Us

Write For Us

Latest Posts

  • Is Major Banks A Good Career Path?
  • How to Drive Digital Transformation with Data Management
  • Why Do You Need A Business Insurance?
  • How To Manage And Grow A Custom Software Development Startup Company
  • How to Improve Your Marketing Skills and Credentials

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in