We’re fans of Mailchimp and use it ourselves for email newsletters. Enter personal plug here: Join our Newsletter for the latest startups to your inbox. But the competition is heating up, with the new tools developing simpler user interfaces the once champion Mailchimp for us is under fire to keep up.
Today we’d like to share Canvas launched by Campaign Monitor to build beautiful emails with a growing collection of free tools and guides to make anyone that might be intimidated with HTML email creation feel like Mark Zuckerberg. A beautiful WYSIWYG editor makes the experience of building out a flexible email template the easiest one on the market.
Unlike Mailchimp a new user is guided much more simply through the process of creating a new email template. Original theme designs can be browsed and selected up then the content creation begins. With a drag-and-drop interface, each piece of a HTML newsletter is fluid and easy to follow with useful customization without the clutter of deciphering through tools.
One of the biggest problems we hear from Mailchimp users has been what to do first, the difference between campaigns and lists, and then navigating through tools that advanced users will love but beginners may leave bewildered by. That’s not the case with Canvas, the method and building experience is intuitive, simple, and easily identifiable for anyone to feel powerful.
Check out the incredible video below that shares the true value of Canvas with incredible impact.