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A children’s book customized for every child

November 28, 2013 by New-Startups Team

Last Updated on November 28, 2013 by New-Startups Team

Founded by three dads (David, Pedro & Asi) and an uncle (Tal), LostMyName utilizes variable data assets to custom build children’s books. The book “The Little Girl Who Lost Her Name/The Little Boy Who Lost His Name” is the company’s first product based on the technology using a proprietary algorithm matching a child’s gender and name with the best combination of story assets and uses them to generate and print a customized book.

lostmyname-Reading

“The Little Boy/Girl Who Lost His/Her Name” is a beautiful, bespoke picture book whose story is completely customized based on a child’s name. Lostmy.name helps create clever, kind and curious kids. They make magical, multi-threaded, personalized experiences which are as enchanting as they are instructive. Created by the quartet because they were frustrated by the lack of high-quality tech products for children.

lost my name books for kids

“A gazillion, frankly quite rubbish, eBooks and ‘educational apps’ are launched every day,” said Asi Sharabi, co­founder of Lostmy.name. “Instead of building yet another app, we spent two years learning to blend digital technology with traditional storytelling to create a bespoke, gorgeous, physical book, full of complex interactions and contradictory characters. We want to tell slow stories for a fast world.”

lost my name kids books

The book was written by BBC comedy writer David Cadji-Newby and illustrated by Portuguese graphic designer Pedro Serapicos. Each book is printed on thick, environmentally-friendly paper and bound by hand. Suitable for children aged 2-7, the book costs $28 and shipping is free. Ordering the book is part of the experience and you can view the entire book before placing the order.

Filed Under: Startup Reviews

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