Last Updated on November 28, 2013 by New-Startups Team
Founded by three dads (David, Pedro & Asi) and an uncle (Tal), LostMyName utilizes variable data assets to custom build children’s books. The book “The Little Girl Who Lost Her Name/The Little Boy Who Lost His Name” is the company’s first product based on the technology using a proprietary algorithm matching a child’s gender and name with the best combination of story assets and uses them to generate and print a customized book.
“The Little Boy/Girl Who Lost His/Her Name” is a beautiful, bespoke picture book whose story is completely customized based on a child’s name. Lostmy.name helps create clever, kind and curious kids. They make magical, multi-threaded, personalized experiences which are as enchanting as they are instructive. Created by the quartet because they were frustrated by the lack of high-quality tech products for children.
“A gazillion, frankly quite rubbish, eBooks and ‘educational apps’ are launched every day,” said Asi Sharabi, cofounder of Lostmy.name. “Instead of building yet another app, we spent two years learning to blend digital technology with traditional storytelling to create a bespoke, gorgeous, physical book, full of complex interactions and contradictory characters. We want to tell slow stories for a fast world.”
The book was written by BBC comedy writer David Cadji-Newby and illustrated by Portuguese graphic designer Pedro Serapicos. Each book is printed on thick, environmentally-friendly paper and bound by hand. Suitable for children aged 2-7, the book costs $28 and shipping is free. Ordering the book is part of the experience and you can view the entire book before placing the order.