Brandkoop is the developer of the first brand personality analysis tool for online brands. Using their own proprietary brand dictionary and machine learning technology, their Brand Profiler generates results that provide insights such as your brand’s main orientation, its core values, and also the specific branding relevant keywords used in your content. It also analyzes social media communications to allow brand managers to compare the communication strategies used on their main site and on social media.
Brandkoop is unique in its positioning. It has the potential to become a category leader as it develops products and services to complement the brand personality profiler. With the advent of content marketing and social media, online brands need new tools to monitor and evaluate their content and how it affects their brand positioning. Brandkoop is also well positioned to help its customers optimize their content to make specific core values shine. Last, Brandkoop uses the power of psychometrics to bring like-minded brands together and enable co-marketing partnerships. Brandkoop’s mission is to help online brands stay focused on its strategic branding goals by adopting a core value driven philosophy.