Over the last 10 years, Louis Monoyudis has worked with the likes of Calvin Klein, John Varvatos and Tommy Hillfiger, but like most designers he then wanted to develop his own collection. However, unlike most designers, he decided to build a virtual place for fashion designers and the crowd to interact on preproduction decision. In February he launched Cut On Your Bias.
Described as a “crowd-sourced social-commerce platform for womenswear, menswear and home items, that allows consumers to interact on preproduction decisions with the designers themselves, creating an opportunity for virtual collaboration between consumer and designer.” Cut On Your Bias lets fashionistas vote every week for their favorite items from a rotating set of designers. From various fabrics, color, cuts and silhouette’s, consumers decide on their favorite combinations that should be produced.
Once all the votes have been compiled the design with the most votes are made available for pre-order purchase in limited edition. Only 25 – 50 of the items will be sold the following week. Designers handle the production and shipping, while consumers are delivered their purchase in 8 weeks or less. Louis Monoyudis says:
“Besides the rare instances of couture or bespoke, consumers have no interaction in the dynamic decisions that shape fashion. The most exciting aspect of being a designer is the selection of silhouette, fabric and color. Why not allow consumers to take part in that process and engage with their friends online while doing so?”
Cut On Your Bias is creating custom design portfolio’s and shopping experiences that ensures the consumers get limited edition collections. If you’re a fashionista, what better way to get your opinion and favorite piece then putting forth your ideas on what you think is best.