Over the last 10 years, Louis Monoyudis has worked with Calvin Klein, John Varvatos, and Tommy Hilfiger, but like most designers, he then wanted to develop his own collection. However, unlike most designers, he decided to build a virtual place for fashion designers and the crowd to make preproduction decisions. In February, he launched Cut On Your Bias.
Described as a “crowd-sourced social-commerce platform for womenswear, menswear, and home items, that allows consumers to interact on preproduction decisions with the designers themselves, creating an opportunity for virtual collaboration between consumer and designer.” Cut On Your Bias lets fashionistas vote every week for their favorite items from a rotating set of designers. From various fabrics, colors, cuts, and silhouettes, consumers decide on their favorite combinations that should be produced.
Once all the votes have been compiled, the design with the most votes is made available for pre-order purchase in limited edition. Only 25 – 50 of the items will be sold the following week. Designers handle the production and shipping, sewing with the best machines, while consumers are delivered their purchase in 8 weeks or less. Louis Monoyudis says:
“Besides the rare instances of couture or bespoke, consumers have no interaction in the dynamic decisions that shape fashion. The most exciting aspect of being a designer is the selection of silhouette, fabric and color. Why not allow consumers to take part in that process and engage with their friends online while doing so?”
Cut On Your Bias creates custom design portfolios and shopping experiences that ensure the consumers get limited edition collections. If you’re a fashionista, what better way to get your opinion and the favorite piece than putting forth your ideas on what you think is best.