Cultera is a new EU based project offering a different take on how t-shirt designs are collected and presented to t-shirt lovers. Through Cultera anyone can submit original t-shirt designs that will then be exclusively sold by Cultera through their product catalog. From which, the designers will earn up to 2 – 4 EUR as commission each time a shirt with their designs are sold.
Cultera is a community generated and managed t-shirt catalog (generated by a number of contributing artists, and managed by t-shirt loving customers). As new shirt designs are contributed, t-shirt lovers purchase the shirts they desire, thus voting for their favourite designs. If shirts are not purchased, and don’t fit any particular audience, then those designs are removed after a period of time from the Cultera catalog, which allows for the most appreciated and sought after t-shirts available for sale.
After designs are submitted, Cultera handles the rest, from selling and printing the product with water-based inks, to packaging and shipping the shirts to the buyer, leaving the artist only having to look after their commission cheques.
There are many t-shirt print-shops that allow artists to set up their personal t-shirt stores, but artists need to have certain business & marketing skills to successfully stand out from the crowd. The difference with Cultera is that many individual artists a part of the synergy by collectively offering their designs under our brand-name.