If you didn’t know your ears are specific to you, unique in fact, yet solutions for hearing aids and headphones are mass produced. The sound quality isn’t subject to your specific needs but a common shape that is assumed to work best. But hearing instrument specialists like Edmond Ayvazyan have tailored solutions at his startup Hearing Aid Source in Canada for years. With his precise diagnosis he augments and tailors each hearing aid for his clients to their specific needs. But his struggles come from the medias inactive sharing that custom made solutions are the better solutions instead mass-produced hearing solutions are pushed for economical hearing fixes which plainly just don’t work as well as they should.
While hearing aids is one problem, headphones are another, but one startup is going outside of the norm. When founder Nikki Kaufman was tired of dealing with poor-quality ill-fitting earphones she searched for a unique solution just for her; three weeks later and a $2000 bill she landed herself an uncomfortable silicon mold.
What’s a budding entrepreneur and innovator to do when a problem comes about: CREATE! Normal is her solution using 3D printing a free mobile app where consumers take a picture of their ear and tailor-engineered premium earphones are sculpted in as little as 48 hours to totally change the way we all listen to music.
The personalized fit allows for a more precise delivery of sound and their high quality technology Normals don’t just delivery they excel at driving home sound. Imagine running and the earphones falls out, or simply walking and the earphone just isn’t sitting right, a personalized fit that Normals provide means they stay comfortably in place for $199. A bit pricey but for a custom solution it’s better than $2000.
Using the app customers are advised to photograph their ear, and then are led through the customization workflow to design each earphone to their special desires. With countless design configurations each earphone set is not only unique to you but unique in design making sure at every point customization is central to their product.
If you’re ready to hear sound just the right way for you and have earphones that are personalized, customized and delivered quickly grab the app and start marching to your own “tympanic membrane”.
