Let’s meet Startup, Decisionaire:
In a few sentences, tell us what your start-up is all about!:
Decisionaire makes it easy for marketing professionals to create interactive content marketing pieces like ROI calculators, quizzes, automated assessments, online price quotes and more. It’s a cost effective way to build engaging online content that will increase lead volume and improve lead quality. No technical expertise needed!
When was your startup founded? And what stage is your startup currently at?:
Founded 2013 and product is now available
Let us know a bit about your team, who are the key team members and what is their role?:
Jeff Mason has been establishing – and then running – the marketing function for software start-ups for close to 20 years.
Prior to founding Decisionaire, Jeff served as Vice President of Marketing for Social Solutions – helping to establish the company as the recognized leader, and authority, on nonprofit performance management. In 2014, Social Solutions was acquired by Vista Equity Partners.
Before Social Solutions, Jeff co-founded Artifact Software and was a member of Sequoia Software’s original executive team. Jeff established and led Sequoia’s marketing team – building Sequoia’s brand and developing the company into a market leading, publicly traded organization. In 2001, Sequoia was acquired by Citrix Systems.
Jeff also founded the Alliance for Effective Social Investing, sits on the advisory board of PerformWell, and is a board member of the Superstar Foundation.
Why did you choose this particular idea and concept to build your start-up on?:
Most b2b and b2c companies use content marketing to build brand awareness and generate leads. This has led to a deluge of content that is diminishing the potency of traditional content marketing. What is preferred is individually personalized content like automated assessments, quizzes, ROI calculators, personalized white papers, etc.
But creating this type of content is expensive because it typically requires software/web development expertise. Decisionaire changes all this. With Decisionaire non-technical marketing professionals can create a multitude of interactive content pieces at a fraction of the cost of creating just one piece using traditional methods.
Do you have any customer feedback on your product and/or service that you could share?:
Various customer quotes can be found at http://www.decisionaire.com
Are you looking for funding or are you open to partnership opportunities, and if so, what’s the best way for people to get in contact with you?:
yes. please contact firstname.lastname@example.org
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