What seems like something out of the mind of Roald Dahl and only should belong in the extraordinary world of Willy Wonka comes … A Lick-able Wall Paper? Yup, you heard correct, if you are by chance in London, head over to the offices of communication company Engine – on the ride up their elevator you will find the walls are covered with 1,325 McVitie’s Jaffa Cakes tasty treats for riders to lick instead of the usual cold steel found in traditional lifts.
Designed by MischiefPR agency, the world’s first delicious tasting lick-able wall paper is an interesting marketing campaign that does bring up some sanitary questions and makes us wonder would you lick an elevator? Oh, and if your worried that you might re-lick a “wall cookie”, don’t fear, the bell boy will take down the licked treat after one person enjoys it.