Despite all the hardships brought on by the pandemic, innovation is rapidly stepping in across a wide array of industries to help ease the turmoil. Especially in tech, innovative solutions are helping businesses step up in the current climate of strife. Still, they are also helping entire industries connect with their target audiences more effectively and boost engagement. From retail, healthcare, all the way to culture, entire sectors can use digital opportunities and technology to rebuild their presence.
With so many technological options your startup can use, it can be quite challenging to select just a handful of solutions that will drive your business forward. Digital signage, as it turns out, is becoming a growth-boosting opportunity for many smart businesses across different industries. Why? Because these are no longer your basic, non-interactive boards that blind your customers with flashy commercials. Modern digital signage solutions go well beyond their old-school ancestors.
Let’s see which industries can make the most of digital signage, and how these engaging tech solutions are helping brands thrive.
Retail at the forefront of innovation
Business success depends on many factors, but the willingness to adapt and embrace innovation is one of them. In particular, in the retail industry, being at the forefront of innovative digital solutions allows brands to steal the spotlight and be above their competitors in every respect.
Digital signage in retail stores, for example, helps brands intertwine their online and in-store identity through interactive presentations. They can play reels of models wearing their garments, but they can also portray happy customers with their own snapshots from social media. Brands can focus on advertising discounts and the latest collections when they arrive – it’s all about steering the customer’s attention.
Healthcare facilities embracing digital
Medical facilities, both private and public, require digitization in many different ways. From digitizing records and patient data, using AI to conduct more unbiased diagnoses, and making smarter financial forecasts, healthcare institutions are now turning to digital signage.
Across the world, interactive digital signage for hospitals is helping patients find their way to their physicians, book a visit more easily, or explore the available healthcare services. They can see what the typical patient journey is about or read quotes and experiences from other patients. That helps build patient engagement, reduces patient effort and stress, and simplified communication for the entire healthcare facility.
Real estate and travel agencies with interactive platforms
Perhaps you have a real estate office selling estates and homes locally, but maybe some of your buyers would be interested in real estate that’s off the grid or somewhat distant from where they live. Wouldn’t it make more sense to show them more than just images, but actual video footage with dedicated presentations and details outlined for each room and feature?
Digital signage also helps advertise available real estate opportunities for those who maybe come to your office to see one apartment but end up mesmerized with what’s currently playing in the background. The same applies to travel agencies – if they are about to book an exotic getaway to a place they’ve never seen before, this is a brilliant way to show them all the perks of the accommodation they’ll book and the attractions they can see.
The entire hospitality universe
Hotels, restaurants, and even smaller cafés can benefit from a range of digital solutions to make it easier for customers to complete a slew of different activities. Placing an order in a restaurant or setting up a complicated coffee order is much easier with digital signage tools in place. A hotel can streamline booking, showcase available rooms, and portray loyalty programs that their repeat visitors can benefit from.
If any local events could be of interest to your customers, your digital panels can inform them of theater shows, concerts, gallery openings, or museum exhibits. For larger hotels and restaurants with different offers, you can promote those separate experiences to your guests or even use digital panels to portray previous customer reviews.
From large-scale presentations, sign-in boards, all the way to branded digital signage, you can rest assured that business offices of various industrial focus will leverage this technology to their advantage. This is especially true for larger corporate companies with many employees in different offices. These digital tools help manage creative sessions, such as brainstorming and creative exchanges between different teams. With the right software, they can be linked to your cloud solution to save any ideas you may come up with.
Presentations conducted with these panels allow for a much more immersive experience for all parties involved. Employees can also benefit from interactive signage to find out where other teams are located or to admit visitors for a meeting. It can also help workers sign in or sign out at work to keep track of their attendance digitally and with ease.
Digital signage is no silver bullet, but it does carry so much potential for various industries to enable smarter, seamless customer experiences and more engagement on the premises. Better customer experiences also inspire loyalty, word-of-mouth recommendations, and they set the stage for future growth and other innovative practices. Using this particular innovation may allow you to take your business forward and develop a stronger relationship with your demographic.