Last Updated on February 25, 2016 by Tim
London-based Reach7 cracks the code for global social engagement for individuals and businesses of all sizes.
Social media engagement is getting much easier and more effective thanks to Reach7, the social engagement platform that makes sense of big data and provides an easy way to engage with the right people in any market. In a world where consumers are using more social media than ever before, and companies are focused on “big data” at alarming rates, Reach7 provides a unique ranking engine that transforms big social data into consumable small data. The result: personalized audiences, ranked by their relevance and importance to your company or message — in any market, in any corner of the globe.
Reach7’s powerful technology analyses millions of profiles and content daily, making sense of big data and delivering the best results (without breaking the bank). Their rapid engagement interface allows you to engage with the right people and content, coupled with their unique social translation solution, enables customers to expand their global ambitions with ease. Reach7 contracts professional human translators of over 80 languages around the world, allowing businesses to manage their international social presence in any market, thereby expanding their global reach on social media without adding localized teams on networks such as Twitter and China’s Sina Weibo.
Reach7 offers three plans: Getting started is made simple with the Starter plan, a free service that’s perfect for individuals wanting to maximize their social media engagement. The Full plan, $19.99/month, is ideal for businesses, e-commerce companies, and sales departments needing to engage targeted audiences on social media. Lastly, the Pro plan at $59.99/month is best for businesses with multiple user segments in more than one market, as well as recruiters and small agencies.
After working with various startups individually, founders Jamie Learmonth and Anton Ygartua went into business together eight years ago. Their first business, Boxlight Media, provided technical expertise and consultation to just about every global creative agency in London. Through the connections they made at Boxlight, they realized being able to reach new audiences in any market was something all companies sorely needed. In a digital age where borders don’t exist as often as they used to in business, a service like this is essential. Reach7 was born.
“We saw an opportunity in an under serviced market where it was mostly the largest brands who were able to get their message out globally and build targeted audiences using big budgets.” Learmonth says. “We set out to build a social engagement platform that could connect the world together through discovery of relevant people, making engagement easy and by removing language barriers on social. We firmly believe that social engagement with a relevant audience is key to building and retaining a valuable audience on social media.”
Today, Reach7 has more than 5,000 customers, a number that grows every day and includes companies like Worldpay, Re/Max, Sharp, and Viking Direct.