Do you have an e-commerce business?
If so, e-commerce PPC may be just what your business needs to get more traffic. However, many misconceptions keep people from taking advantage of e-commerce PPC.
This blog post will explore five reasons why e-commerce PPC is the perfect solution for any online business. But if you don’t know what eCommerce PPC is, let’s start there.
E-Commerce PPC Defined
What does PPC mean?
E-commerce PPC means that you pay to advertise your e-commerce website on Google search results, and you only pay when someone clicks on the ad and visits your site.
It’s a very affordable marketing method, but it can also be highly effective if used correctly. Let’s take a look at some of the reasons e-commerce PPC is so powerful:
1. High ROI
When you advertise with traditional methods, you can spend a lot of money to get very little in results.
However, e-commerce PPC is different because it’s only used when someone searches explicitly for the product they want from your website. In other words, you’re paying for targeted traffic! This means high ROI (return on investment).
The cost per click is relatively low compared to many types of marketing campaigns, making it easier for small business owners who don’t have huge budgets to impact online.
Studies show that PPC has an average ROI of 200%.
2. Higher Click-Through Rate
Because e-commerce PPC is targeted, the click-through rate (CTR) tends to be higher than other types of advertising. This CTR directly impacts your quality score, which will decrease your cost per click over time.
It is estimated that about 65% of customers click on PPC ads. That number is significantly higher than the CTRs for traditional ads, so getting more traffic and conversions with PPC advertising is easier than other marketing forms.
3. Complements SEO
Many people wonder if they should use both SEO and PPC when running an online business.
The short answer is yes! While you shouldn’t rely on either one alone (because no one strategy will result in 100% success), using both tactics together can be highly effective at increasing your ROI over time.
When used in unison, these two strategies will work together to increase the amount of organic traffic that your website gets while also increasing conversions and sales.
E-commerce PPC helps you get more targeted visitors, while SEO will help you improve rankings so even more people can find their way to your site organically.
That’s a win-win for any online business!
However, PPC will get you double the traffic you get from SEO.
4. Better Brand Awareness Performance
If you want to make sure your e-commerce business is on the map, PPC advertising can help.
It’s an affordable way for businesses of any size to increase their brand awareness and get more visibility online. It allows you to target specific keywords that potential customers are searching for, which will enable you to reach people at just the right time without having a huge budget.
E-commerce PPC also offers many different types of targeting features. So you’ll be able to focus on exactly who should see your ads based on geographic location, demographics, past purchasing history, etc.
5. Change Your Strategy Quickly
Finally, a lot can change very quickly in the world of e-commerce.
For example, you may want to stop advertising on specific terms or increase your bids for other keywords that are more relevant to what’s happening right now with your business.
This is where PPC comes in handy because it allows you to make changes extremely fast compared to other digital marketing methods. If something isn’t working out as planned, pause those campaigns and try a new strategy instead.
Are you looking to improve your e-commerce business? Check out this article to find the best PPC agency.
Get Started With ECommerce PPC
An eCommerce PPC strategy is an excellent way for your business to get more traffic, clicks, and conversions. It’s also highly affordable when you use it the right way, so there is no reason not to give this tactic a try.
We hope you found our blog helpful post. For more business-related information, check out our other blog posts.