We’ve been discussing “swag” in our office this past week as a few co-tenants begin their startup marketing launch with contest giveaways and prizes. While sharing ideas from pencils and sunglasses to bobble heads and life-size huggable fur mascots the realization became that a lot of startups run with the typical instead of the creative. Budgets always play a role in picking the right marketing pieces, however leaving an impression is just as vital. While trying to figure out what might work best we threw out the idea of foldable characters. We rarely see these mini lovable creatures at startup events, but what better way to share your startup then with a foldable likeness of the founders or a brand element itself.
We took a look at Foldable.Me last October which became a favorite amongst many through the incredible work of Mint Digital. The 4 inch tall cardboard mini-person can be customized to your likeness or brand needs by giving it different skin colors, hair, facial features and what ever other quirks make for you and your brand memorable. We’ve just ordered our own in the likeness of our founder Jay Kapadia, which will be shipped in 1 – 3 weeks, stay tuned for an update. And If you’re a company that wants a branded Foldable or needs to make a bulk order just email firstname.lastname@example.org. Foldable.Me doesn’t have to be a singular piece specific to you, it really can be an army of swag pieces to share at your next event.