Right now, the world we live in is full of digital noise. Digital communication and remote work have become the norm in society. Still, the importance of in-person communication holds immense value for a business.
A recent study states, 90 percent of participants rated face to face meetings as essential for long term business relationships.
Another study found that face to face requests are 30 times more productive than those via an email. Data like this verifies why companies of all sizes are ready to invest heavily in Entertainment Marketing.
However, if you still have doubts, consider the conclusion of another survey in which more than 90 percent of over-performing businesses place greater importance on live events.
It doesn’t matter how much your startup industry’s budget is, here we’ll discuss all the benefits you can reap from employing the tactics of entertainment marketing. Let’s get right into it!
Gives Your Brand the Exposure it Deserves
A well-strategized entertainment marketing plan can attract a lot of attention to your brand.
In case you are still thinking about what kind of event you should organize – here’s a useful tip for you, pay close attention to the other local events and try to find out which media representatives are promoting them.
Ensure you get the names and contact information of these event promoters, which you can further use for your business. This is how entertainment marketing, designed to establish long-term alliances, can help you build your customer base.
In the meantime, try to come up with the idea of an event that can catch the voice of your product or services so that it can speak to your customers.
The more memorable the event, the better will be the media coverage. All the efforts you put into the marketing process will benefit your brand in more ways than you could imagine.
Develop Strong Connections
Events organized by employing the entertainment marketing strategy – can be a great way to develop strong relationships with your audience. Also, with the vendors or strategic partners, along the way. You meet with all these people in one place under the same roof, as you host an amazing party. As long as your event is entertaining to the public, your entertainment marketing strategy is a success.
For instance, your event can be intended to honor the customers and introduce your business to new and old customers. As you strengthen relationships with your customers, the vendors will start taking a keen interest in you, making your business a huge success in the long run.
It Piques the Curiosity of Non-Serious Audiences
With the traditional marketing methods, it can be a little arduous to separate those who are just plain viewers from those interested in your business. It sounds more practical to close sales to people who are already interested in your offers rather than using your precious time in converting someone who isn’t interested.
If people are making an effort to come to your event, you can make sure that your audience is much more interested and ready to take up your products and services.
To See Is to Believe
This is the motto you should apply to your prospects because it is very much applicable to the strategy of entertainment marketing your business needs as a startup. It lets people hear your voice and helps you get closer to your audience. Organizing events face-to-face with your customers makes you popular and much more visible as a brand, which further helps you establish authority in your niche.
Take this, for example – you may be an interior designer, and you are trying to get the word out there. But people won’t trust you that easily and start using your services. However, they might take their chances to create a public event sharing your skills and creativity or the work you have done on your previous projects.
You Sell an Experience
When it comes to building a brand, the first thing that should be on your priority list is to sell a lifetime’s experience to your clients. The entertainment industry gives you that opportunity even when the competition is high. And to make your brand stand out, you will always need to sell more than just a product or service to your customers. The need to create a brand experience can only be done by employing the tools available in entertainment marketing.
Entertainment marketing can empower your brand by creating a mythology around it – with the help of TV commercials, live events, social media marketing, podcasts, and much more. This will not only give your brand a voice, but that will also speak to your customers on a personal level. Thus, creating an experience that will attract not only existing customers but also new ones. It’ll also give you a great opportunity to know your customers and the trends they are following at the moment. With that information at your disposal, you can make desired changes in your strategy and benefit more from your entertainment marketing techniques.
Mastering the art of entertainment marketing is not easy, but it is always worth the effort.
If you are starting or a business owner who is just trying to find his footing, your business’s future depends on your marketing strategy’s capability. With these marketing techniques, you can have a long-lasting effect on your customers that will make your brand a household name, and the popularity will only increase in time.
Understanding these benefits and implementing them effectively can help you take your brand to the next level. Not only you will be able to make long term relationships with your customers, but it will also help you gain confidence as a business owner to build up your permanent place in the industry you are in. So what are you waiting for? Get out there, and organize an astounding marketing event.