Last Updated on August 8, 2015 by Tim
Gauss Eyewear is providing its customers with optimal protection from harmful radiation of the sun, eyestrain-causing electromagnetic interference (EMI) and sleep-depriving blue light radiation emitted by digital device screens.
Gauss glasses can be worn outdoors like regular sunglasses, indoors and even when driving at night. The breakthrough is made possible by combining a proprietary Blueguard coating with photochromic, high index lenses that block EMI, UV/A and UV/B while automatically changing their color and opacity from 10 – 75%.
“Our mission is to redefine eye protection for the digital age with lenses that are clear, but change their color depending on your environment while protecting you from the harmful light emitted by digital device screens,” explains Gauss Co-Founder, Peter ‘Pit’ Marx.
Studies show that the blue light from digital devices actively suppresses melatonin production and disrupts sleep patterns while digital eyestrain can lead to dryness, irritation, fatigue, blurry vision and headaches
“With the growth of tablets, smartphones, TVs and computers, our eyes are increasingly subject to a constant barrage of digital input,” adds Co-Founder, Jay Uhdinger. “We’re proud to say that our glasses are the first to protect you from all forms of harmful light.”
Gauss glasses also use an Achromaflex coating to reduce light reflection, while a 2-micron dip hard coating makes it difficult for the lenses to be scratched. Meanwhile, super-hydrophobic coating ensures that liquids roll off the surface of the lenses and dust particles refuse to stick.
Customers can select from one of six classic styles with four ultra-lightweight titanium frame colors for just $100. Because Gauss sells directly from the lens laboratory, they eliminate any middleman markup and pass on the savings to their customers. This allows them to sell superior lens technology not found in any brand name sunglasses for a fraction of the price.