The COVID-19 pandemic has had a significant impact on businesses, with many forced to downsize or close entirely. If you are wondering how to get your business back on track, a few changes could help you get through this pandemic. You may even come out more successful on the other side.
We have compiled a list of our top tips to help your business flourish, despite the current economic climate.
Upgrade Your CRM
During this time, every decision counts. When you understand your business and have a clear picture of your progress, it can help you make the right choices. Intelligent CRM (customer relationship management) software, such as the Creatio CRM, is an investment worth making. With a modern user interface and customized reporting, your daily processes will be more efficient. You can manage your team and customers, and access analytics to determine any areas that need improvement. You can even manage your remote workforce with the cloud-based solution, giving your business the flexibility that is required to maintain excellent customer service.
Create New Goals
If you are ready to get your business back on track, setting new goals can be beneficial. Before the pandemic, you may have had big plans for growth or expansion, and some of these goals will likely need to be revised in the short term.
When creating new business goals during a pandemic, you need to be realistic. The future is unpredictable, but this doesn’t mean you can’t set measurable and attainable goals to revive your company and fulfill the needs of your customers. Your CRM will be able to support you in goal setting and measuring.
Find Ways to Pivot
One word we have heard regularly during this pandemic is “pivot.” This is how innovative entrepreneurs have been keeping their businesses profitable in the middle of lockdowns and restrictions. Many businesses have been moving to a virtual model, offering online shopping for their customers. We have seen dressmakers sewing masks, restaurants selling boxes of fresh produce, hotels used for quarantine purposes, and beauty brands creating hand sanitizer.
Think about whether there is a way your business can pivot. For example, can your staff work from home? Can you offer local delivery of your products? When you pivot during a pandemic, you may just find a new niche you would never have considered before.
Take Advantage of Financial Incentives
Times are tough, and your business may need a helping hand. Fortunately, there have been some disaster assistance packages available throughout this pandemic. While a few initiatives have now closed, small businesses with less than 500 employees can access long-term, low-interest loans.
You can check with your local government to determine whether there are any other assistance packages available, as these may vary depending on industry and location.
Get Your Business Back on Track
This year has been a tumultuous time for businesses due to the COVID-19 pandemic. With restrictions and border closures, companies everywhere have been hit hard. If you are ready to get your business back on track, the first step is to organize your processes with a user-friendly, comprehensive CRM system.
Create new short-term goals based on current circumstances, and find ways to pivot to give your business an edge. For those struggling, government support may be available, including low-interest loans with flexible repayment options.