Facebook has had Pages for organizations, people and businesses for some time and after much discussions and waiting, Google has introduced Pages to its Google+ platform. As posted on the Google Blog, Google Pages is playing a bit of the trailing horse in this realm, but the addition is very exciting. Above you can see a video that tells us what Google+ Pages is all about, and in their own words:
In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.
Sadly a Google+ Page can’t be created by just anyone (yet), but here are a few of the pages that we thought were worth sharing to show the potential of what a business Google+ Page could look like:
Google also announced Direct Connect, which will allow your Google+ Pages to show up as search results in their popular search engine. Here’s what they had to say about it and a video of how the searching will work:
People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
Maybe you’re watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, we’ll add them to your circles.
Google+ Pages is such a welcome feature and to see how well it will integrate into Google Searches is an even more pleasant surprise. The ability for people to find businesses offering the goods and services they are looking for will only grow in ease as consumers will have unparralled access to Pages as a search result instead of through a social mechanism. Lets up the feature becomes open for everyone to create a Page in the very near future. Find out if you can create a Google+ Page here