We often share startups and services that make the design process easier. It’s because our founders’ themselves are creative directors that have passion for art and bettering experiences to be meaningful at every touch. Startups have grown leaps and bounds from our launch in 2009, we see less and less beta products that would make you cringe. Now startups like Potluck are sprouting up putting emphasis on usability, accessibility and design importance to launch the technology behind their vision.
One of the most annoying facets of web design has been the legal and correct use of typography. Foundries like TypeKit power our site providing access to lovely sets of font families, but other sites that want to use fonts that are not as accessible can take on methods of utilization that circumvent licensing or a font set that isn’t as amazing as Gotham for instance. Rather they are illegitimate fonts not giving appropriate homage to the artist behind the original.
Our favorite font creator H&FJ is bringing their set of incredible works to the cloud with Cloud Typography. You can now use the legal and legitimate version of Gotham, Archer or any other from their complete set of high performance and high style typographic creations. Their pricing starts at $99 per year for 250,000 page views, which includes five free font families, all past purchase, and endless domain use. A very fair and reasonable price for fonts that stand-strong.
The most fascinating aspect of the Hoefler & Frere-Jones font family is their ScreenSmart technology. H&FJ tells:
“Typefaces from the physical world fail in the browser because they weren’t designed to anticipate the pixel. Pixel grids disfigure letterforms, most dramatically at the text sizes where we do most of our reading. To give web designer’s reliable tools for text, H&FJ created the ScreenSmart collection, adaptations of our hardest-working typefaces, completely reimagined for the screen. Designed for the browser, ScreenSmart fonts are fully-featured type families that offer outstanding quality at text sizes on all platforms.”
As observers of startup design everyday, entrepreneurs and design leads alike should jump in joy for this latest from H&FJ. Their fonts are robust, scaleable and now smart for browsers giving us all more tools to accentuate product design with typography that works.