At present, there are more than two million apps available for download in leading app stores such as Google Play Store and Apple App Store. Creating an app is not difficult. The challenging part is acquiring new app users and to increase your customer base.
So, how do successful apps manage to grow its customer base year after year? Acquiring new app users is key.
It’s important for users to find and use your app. An app becomes popular and earns recognition only when it is used and downloaded by users. Businesses these days are using new and advanced techniques to acquire new users and you should too!
Here, in this blog, I have discussed some important ways to acquire new app users. Let’s read these strategies to acquire new app users in detail.
Ways to Acquire New App Users!
Increasing the customer engagement of your app is not easy. You need to build an enticing app that gets liked by your users. Only when your app is able to keep your user happy, it will be downloaded by the users.
A great app is able to meet its users’ needs. This is why users prefer to use the app and recommend it to other users as well, thus increasing the customer engagement of your app.
Here are 3 ways to acquire new app users for pushing the top-line revenue of your business. After reading this article, you’ll be able to allure more users to your app and increase your business profits easily.
Retargeting Campaigns to Increase ROI!
Retargeting campaigns (also known as remarketing campaigns) through PPC Marketing is one of the effective ways to acquire new app users. It is a highly efficient way to convert leads to app users. But to use it effectively, you will need an end-to-end guide on PPC Marketing.
Cookie-based technology is used to target potential customers who exhibited an interest in your app but they have not downloaded or purchased your app.
You must keep an eye and track visitors to your app to know how the number of users who have completed downloads. Ad platforms can help you find this information. Google Ads, Facebook ads, and most other ad platforms can target ads toward the customers who did not download your app.
In order to start the retargeting campaign, you just need to choose the retargeting or remarketing option from your chosen ad platform. The strategy works better for small app businesses where it’s easy to target customers for app downloads.
According to AppsFlyer’s Performance Index for 2019, Facebook has done immensely well at retargeting, going as far as gaining the number one position in the Global Retargeting Index.
Acquiring new app users has become a trending topic of discussion these days. Building simple and easy to use apps is one of the best strategies to acquire new app users. People avoid apps with complex features. The difficult-to-use apps fail to grab user attention and drive them away.
In order to allure users to your app, it’s important that you make a user-friendly app that is easy to use. Remember, easy-to-use apps are essential for acquiring new users and to outperform your competitors in the market space
Music-streaming apps such as Spotify and Apple Music lays emphasis on the importance of a user-friendly app. These two apps have been in tough competition with each other since Apple Music was launched in 2015.
Despite strong efforts made by Apple, Spotify is still in the spotlight because of its easy to use features in the app. Compared with Apple Music, Spotify’s player has more options that attract users.
Apple’s Music has a large user-base with 60 million subscribers worldwide, however, Spotify retains the leading position in music-streaming. In 2019, Spotify reported 248 million active users with a 29 percent increase in revenue from the previous year.
It is the user-friendly interface of the Spotify app which is responsible for its advantageous positions in the music industry now. Clearly, this is one of the best methods to acquire new app users.
Increase the Length of the Product Life Cycle!
Every product has a life cycle. A product has to go through four stages of a life cycle before it is actually ready for use. The stages of the life cycle are– introduction, growth, maturity, and decline. Increasing the length of the product life cycle is one of the methods to acquire new app users.
The key idea is to prolong the growth and maturity stages as long as possible by repeating these stages many times before reaching the decline stage. During the introduction stage, your main concern should be towards alluring more users without spending a fortune on marketing!
Learn everything about your customers who are using your app. Use this time to build brand loyalty and to create awareness about your app. Also, note down customer feedback and work accordingly to improve the app.
Once the introduction stage is over, you will reach the growth stage. In this stage, you should research the groups of people who are hooked to your app and what you can do to keep them satisfied and happy. Also, let your users know how your app is different from the other apps available in the market.
Finally, you’ll reach the maturity stage. This is the best time to reach out to the customers that have not used your app. In order to strengthen this method, you can develop new features in the apps so as to allure new app users who haven’t used your app before. Reaching a new market will move you back to the growth stage. Repeat these two stages indefinitely with strategic planning to acquire new users.
How to Acquire New App Users: The Bottomline
By now, I am sure you have got a clear idea of some of the important ways to acquire new app users. By applying these effective strategies to acquire new app users, you increase your customer base and help boost business profits. Increased customer engagement pushes the top-line revenue of your business and boosts the brand value of your business in the market.