Last Updated on February 12, 2014 by New-Startups Team
“What you wear is a reflection of who you are”, words you often hear and words that are what inspire Canadian startup Imperium Denim. Declared as jeans to bring out the leader in you, every pair tells a different story which shows that we can stand out with our actions. Made eco-friendly from cotton and recycled plastic bottles, these jeans are more than a style statement but a social statement.
Each pair is named after a great leader, and founder Andrew Moussa describes the jeans as having “back pockets [with] barb wire stitching which reminds you to keep your boundaries behind you, our left pocket has a quote to inspire you, and the coin pocket has a unique pocket square design.”
Made locally in Montreal Imperium Denim is looking to raise $20,000 via Kickstarter. Each pair is $99 on the crowdfunding site and $204 regularly.