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In the above interview Karim Kanji meets with Jeremy Friedburg, Partner at SpongeLab Interactive. Spongelab Interactive, a Toronto based company devoted to immersive learning through educational games and interactive media. While Jeremy has been extensively involved in scientific education outreach programs, teaching students and the public about genetics & cell biology, and consults on a number of textbooks & major interactive educational exhibits created for the general public. Jeremy has taught for 10 years at a number of Ontario Universities including the University of Western Ontario, the University Guelph, Wilfrid Laurier University, University of Waterloo, and the University of Toronto.