Building awareness for a brand or promotional campaign sometimes calls for more personal conversations instead of the mass marketing solutions incorporated by big box brands. Itweetlive provides a way to increase your Twitter engagement by keeping conversations personal. Not only can you engage with groups of people at the same time but you can also connect ‘one on one’ with each person for an effective reach. It’s a great tool for companies to promote themselves on Twitter and personally converse with potential and existing clients.
Itweetlive allows you to target your audience and personally communicate with masses of people on Twitter in a short amount of time (very short). Claiming to generate as much as 50 times more conversations than other engagement platforms, Itweetlive delivers these promises through a unique AB Testing system where you can see which responses generate the most engagement to specific campaigns. To even further dive into a Twitter they offer campaign analytics. Geo-location searches help narrow down where a campaign is or isn’t failing while also connecting with Klout Sort to understand who your influential Twitter users are.
We find understanding how effective a Twitter campaign is and who is responsible for the successes and failures helps keep third party marketing agencies accountable while allowing you to understand where and who to focus on in the future. With the engagement of PeerIndex Scores and Klout’s, it’ll be easier to determine in the future where to put marketing dollars and who to appreciate, in terms of gifts or rewards, to increase brand awareness or product marketing initiatives. Itweetlive is changing the way companies talk on Twitter, and providing tools to create more personalized communications and delivering hard analytics on what does and doesn’t work in terms of messaging.