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‘LIT’ is a social fitness tracker for the adventurous

April 8, 2013 by New-Startups Team

Last Updated on April 8, 2013 by New-Startups Team

Those under 30 don’t turn their heads when hearing about the recent “activity trackers” for a quite simple reason: step counting means squat. To the youth of today walking isn’t an activity; that’s for the senior citizens, moms pushing grocery carts or their retired fathers. Those born in the 90’s are full of energy and spirit while worrying about how many steps they took never crosses their mind especially if they are jumping, paddling or participating in every other high-energy activity.

LIT fitness tracker

LIT is a new kind of activity tracker, designed for those living in action sports. It measures distance, paddles, rotations, airtime, turns, jumps, G-forces, duration, intensity and more. In addition it connects to a social-sharing app to create challenges, take on others or to share activity achievements. Whether you surf, ride, skate or move every action is captured with the rugged and versatile design of LIT from NZN Labs.

The device will retail for $149 but you can be an early backer and fund the project to attain one for $99 on Indiegogo.

Filed Under: Startup Reviews

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