LUMOback, by zero2one is hoping to help 80% of Americans affected by back pain at some point in their lives. Back pain leads to lost work time, missed workdays, disability claims and is a $50 billion per year industry. One of the most common accelerators to back pain is poor posture; in the startup world being hunched over a laptop is common practice.
Founded in 2011, LUMOback is an iPhone app and accessory that senses poor posture moments and reminds you to fix it. The small, flexible accessory adhesively attaches to your back. While you move about and sit throughout the day, the device keeps track of poor body posture and sends a little vibration to remind you to sit or stand straight.
You can start to toward a back pain free life now for $149.