SMS marketing isn’t a top of mind solution for us to stay in contact with those that want to be on top of the latest startup news – we think it can be evasive and we don’t think anyone has provided a platform usable enough like Mailchimp. For us Twitter has been the only reasonable option to keep our followers up to date, but for retail shops, non-profits, real estate agents, restaurants, artists, schools, bars and corporations having a more personal messaging experience could be the difference between a returning customer and one that chooses the competitor.
Mobilla (pronounced mo.bill.a) is a smarter SMS marketing web app that uses exclusive local telephone numbers to help brands create more personalized and more intelligent SMS marketing campaigns. These phone numbers are unique for every customer, allowing you to create local campaigns fast, send campaigns wherever you want, use the keywords you want, and deliver a more personable messaging experience with your subscribers at a lower cost. Most importantly the web app delivers a user experience that’s delightful, easy to understand and makes you want to use the service.
Each Mobilla user collects subscribers by simply having them text a keyword into their Mobilla generated phone number or opting in through a website widget. Once added to your database you can then create personalized two-way conversations with subscribers; sending alerts, links, polls, coupons or just communicating better with your customers and followers. The beauty of the web app is understandable by the backgrounds of the creators themselves: Michael Valera and Kamen Petrov, two Entrepreneurs with experiences in telecommunications, web development, design and marketing. SMS is more personal than social media, provides further reach than TV and is faster than email, yet we find very few North American companies have adopted the marketing medium effectively. Mobilla hopes that all will change with their smartly designed platform.
Mobilla offers a starter package for free with 1 USA based phone number and the chance to send up to 50 messages. After that plans range from $19 – $99 per month depending on the number of text messages you expect to send each month and the number of phone numbers you need. 90% of all text messages are opened within 3 minutes, an outstanding way to stay in contact with customers if they opt-in to do so and with a web app that makes it a breeze to manage Mobilla feels like the Mailchimp of SMS.