MoGro, founded by Brad Matthews, is an online tool that hopes to make investing a “real” opportunity for everyone. For most people the procedures to get involved into investing can be expensive, scary or just too difficult to get one’s head around it. MoGro is aiming to make the investing process simple, secure, affordable and virtually effortless.
According to the MoGro team: “MoGro’s proprietary software, using the same technology found on Wall Street, develops a custom investment portfolio (calculating the exact dollar amount to invest and choosing the best investments for their goals, no more guessing!) for each individual user.”
Afterwhich, the MoGro software will run a performance simulation to give you some guidance / expectations on the return you could receiver over time. This will ultimately give users a chance to evaluate their decisions before taking a penny out of their hard earned bank account. If the user is satisfied with the investment plan and the return they could expect, MoGro provides a seamless investment process, with no minimums, using long-established SIPC insured investment companies.
For those that lack the time, interest, expertise or know-how to manage, research, over-look and stay-on-top-of the investments, MoGro could be the answer.
Note (Feb. 2014): This service is no longer available.