A Nielsen study on how we are beginning to learn to trust various brands over another shared that 84% of consumers their decisions are based on word of mouth recommendations, for instance who you may follow on Twitter or friends and family over advertising. The impact is so grand that social commerce sales are expected to peak around $30 billion by 2015, with 50% of those sales generated through social media.
Shoutly is well aware of these incredible stats and is disrupting the $4 billion affiliate marketing industry. Instead of the traditional method of new startups, website owners and bloggers using third-party advertisement platforms, the company offers a monetization strategy for those with influence to recommend products, such as eBooks and software.
“We’ve seen a growing trend of new entrepreneurs who are using their online profiles to recommend products, and vendors who are connecting with website owners to boost their customer base,” said Henrik Wastlund, Founder and CEO of Shoutly. “Shoutly aims to simplify this process for both groups, making it easy to turn your online passion into profit. We hope to serve a much wider user base than traditional affiliate networks and disrupt this already successful market.”
Affiliate marketers are traditionally hampered to use annoying ad codes and advertisement portals reducing the control one has on the messages conveyed via their influence potential. Shoutly gives affiliates more control over the process, and lets them decide which products to recommend because they will know best what their audience may want.
As an affiliate, Shoutly lets you promote products on a website, blog or social media channel with a unique referral link, or a “reflink,” which is easily integrated into all social media pages or websites and blogs. As a vendor, Shoutly makes it easy to connect with thousands of bloggers who are willing to promote products, helping to drive traffic, increase sales and boost customer bases.
Shoutly could be a new beacon of revenue potential for bloggers and those with social klout. A way to harness influence potential and turn it into cash. The Swedish startup is now launching in the U.S. market to help affiliate marketers and vendors turn online passions into potential profits.