Movable Ink, a real-time email marketing company, has launched a new mechanism to bring some life into your boring emails. The email focused agency is bringing a service that lets you stream live content into emails in order to provide more engaging communications.
Movable Ink, as an organization, is always invigorating some new spunk into everyday emails by letting advertisers and publishers push emails that are current – making opening an email a new experience each time it’s reviewed. This is done by letting email marketers inject content from their blogs, websites and easily embedding the information into emails. The information that is displayed can be even further varied by including filters based on current location, social cues and inventory that is trending. Sort of like a variable data print campaign. Check the video below describing Movable Ink’s service.
Grabbing current content is an awesome idea, but the organization is now going a leap forward by allowing live streaming content while emails are open with the launch of a Streaming Server. The email recipient doesn’t have to download anything, and the possibilities for marketing can be endless. Check out the video below to see live streaming emails in action.
The technology will be available to its Premium Product Plan account holders, but if you’re a marketing agency looking for creative ways to increase email marketing campaigns Movable Ink’s Streaming Server service could be a great idea. Imagine presenting data to a prospective customer detailing how many items are left in an online-store up to the minute. Impulse buying and marketing to consumers via email can change drastically with this new service.