Last Updated on June 11, 2012 by New-Startups Team
Posse started out as a platform that connected bands, fans and friends to propel concert ticket sales and while doing so secured over $2 million in concert ticket sales. However while working with multiple ticket sites and encountering numerous challenges, the company has since decided to pivot and apply its already successful model to the massive retail market and solve the greater problem: connecting retailers, customers and their friends.
At the heart of it, Posse is about using social media to make people’s real worlds better. It’s a combination of curation, discovery, social commerce and fun. The company is now gamifying the process of retailer to consumer connectivity and will be launching tomorrow. “We’re incredibly excited about the new site,” says Posse Founder & CEO Rebekah Campbell. “The process of getting to this stage has been intense, we’ve tried and failed and learned and dreamed and worked very hard and now we can’t wait for people to use it.”
Recently securing $1.2 million in funding, Posse is being backed by some of the world’s top start-up investors let by super-Angel Bill Tai and Lars Rasmussen. Bill Tai said about Posse:
“It’s been exciting to watch Posse evolve their model over the past few months. They’ve created a highly original and fun solution to the consumer recommendation problem – which is a hot space right now. I’m looking forward to seeing it take off.”
Check into Posse tomorrow when they officially launch, but for early access go to their website and share your favorite retailers with your posse.