As any event organizer will testify, promoting an event is extremely important for its success. Unless you promote an event, the chances are that few people would participate or attend. This adage holds regardless of whether you’re organizing a cultural program or food fest, international or domestic expo, or even a large summit to attract investors to someplace.
There’re several top ways to promote an event online successfully. However, quite a few things are changing as we adapt to the new normal. That’s because several events are going online, too, using technologies such as Virtual Reality and live streaming videos, webinars, and others. This is necessary due to the need for social distancing to avoid the Covid-19 pandemic of 2020 that continues ravaging the world in 2021.
This takes the online promotion of events to an entirely new paradigm. However, many things remain unchanged, and you can easily adapt and use these top ways to successfully promote an event online.
Successfully Promoting an Event Online
Every event’s success is defined by the publicity it gets. And online promotion is the most economical yet highly effective way to fetch desirable results such as high participation and attendance.
Here are some superb ways to promote an event online.
Create an Event Website
A dedicated website is a time-tested and proven, effective method to promote an event online. However, it requires a lot of extra effort. To begin with, you require a domain name that matches the event.
Cyber-squatters and domain flippers will often book the domain name immediately upon learning there’s an upcoming major event. They do so expecting to earn some profits by selling it to the event organizer or host. Hence, it would be best to grab that special domain name even before the event would be organized.
Furthermore, popularizing the event website also requires intense efforts. These include complex digital marketing processes. And online advertising as well. That’s because an event website most often goes online a few months or weeks and sometimes even days before the opening date.
Open an Event Blog
Opening an event blog is very important if you’re serious about successfully promoting it online. A blog allows you to upload and post content from various sources that are not directly related to the event but are relevant for attracting participants and attendees.
Furthermore, an event blog enables you to present content informally and attract comments through the feedback section. It’s possible to provide a contact form and get the email IDs of followers of the blog for this event’s email marketing. And you can get lots of suggestions and comments about the event that helps in promoting it and making it better.
Leverage Power of Social Media
While advertising online and a superb website are good, to begin with, you’ll also have to leverage the power of social media to make the event successful. Any event organizer or host cannot afford to ignore that Facebook alone had some 1.73 daily users at the beginning of 2021. And quite a lot of these Facebook users would be interested in attending or participating in the event.
Other social media platforms have a wide following, such as Twitter, Instagram, and Pinterest, to name a few. Unleashing these social media platforms’ combined power to promote an event would help attract more participants and attendees.
Create Amazing Content
The success of any website and social media campaign solely depends upon one thing. And that’s content. Unless you’ve got superb, engaging, and relevant content, people aren’t going to check what you’re saying about the event. The sole exception to this rule could be concerts held by famous and globally renowned entertainers such as musicians with a vast fan following.
Primarily, the objective of all social media and website content should be to compel people to participate and attend. This can be done through papers or articles written by topmost people participating and giving lectures or presentations, content about the relevance of the event in today’s world, advantages of attending, and how attendees can benefit.
You can also get content from sponsors of the event. The larger the sponsor and their reputation, the better your chances of promoting it online to a wider audience. Also, check if these sponsors would promote the event online through their corporate websites and blogs through a simple hyperlink or content.
Using online influencers and micro-influencers, email flyers and banners, sponsoring paid content for bloggers in the event field are other ways to promote an event online successfully. Nowadays, it’s also possible to promote an event online through messaging platforms such as WhatsApp and Telegram, among others. Try these proven ways and adapt them if necessary to successfully promote an event online.