Those that work in a creative agency will tell you the power of messaging through video, and they’ll also tell you the costs to produce a powerful, beautiful and well told story can cost more than what a small business would want to spend. The cost for a video interview with b-roll can range anywhere from $1000 – $10,000 depending on equipment, the need for graphics, and the professional behind the lens. It’s a cost that can bring incredible conversion results, but is a cost that can be hard to fathom for smaller scale businesses.
R3lish is a story builder app that has been successful for some time out of San Francisco. That app that connects people with their passions is adding a new component that lets anyone become a cinematographer with their iPhone.
With businesses having harder times to tell their stories because of the costs and time commitment, founder Mike Leeds says:
“With our StoryBuilder, R3lish turns anyone with a phone into a filmmaker. In a matter of minutes, restaurants and others with a passion for food can tell their Story in a real, authentic way.”
In minutes users can be walked through the basic process of building a story: from initial image selection to video elements to music selection. The application aims to help people and businesses create short 30-second video stories to help promote their business. The power to release constant content such as daily specials about the best food experience or reasons to come and eat at your restaurant today can only help to bring more customers.
R3lish is hoping to expand into more categories (instead of just focusing on food) and locations in the near future. But you can find it for free to test out yourself on the app store.