The My Food My Way project is all about actively engaging kids and emphasizing interactivity. We first shared with you this project when it was incepted back in July, and since then celebrated chef and restaurateur Susur Lee has come aboard in the Toronto Education Worker’s and the Toronto District School Board’s campaign to engage student on the subject of nutrition.
To reach out to students aged 13 – 17, My Food My Way launched a new web app that allows users to become interactive live puppets in the name of healthy eating and to record and share puppet video messages. John Weatherup, President of the Toronto Education Workers says “One of the ways that My Food My Way differs from other student nutritional campaigns is its philosophy to engage first, educate second.” And that’s what the puppet video messages, aptly called Foodagram, exactly does.
Users of the site first choose a food puppet, record their voice through a microphone, and then like magic – the lovable puppets say whatever you want in the video clip. As children, we all dreamed of being part of Sesame Street, Foodagram is a step toward realizing that goal in a fun, quirky and educational way. Your cast of puppets to select from includes: Papa Roni – a slice of pizza, Molly Moo – the lovable milkshake, and a hamburger named Pattie. The messages you record with your favorite character can then be sent via email or shared on Facebook and Twitter.
Marvin Greenberg, the campaign’s chair, stresses the importance of this engagement: “By using fun and innovative technology, we can develop the relationship with students so that a discussion on healthy eating can begin”.
Try Foodagram for yourself at: www.foodagram.ca
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