Quality content is the backbone of search engine optimization. Visibility, rankings, and traffic, all come with consistently posting optimized quality content. So what does ‘quality’ denote here? Quality content, in simple terms, means a piece of information that is relevant and useful to internet users.
No prices for guessing this! The ranking of the content on Google depends upon how valuable is the information to the user performing the search.
Therefore, the SEO weightage of your content depends on how beneficial it is to the searchers. So how do you create content that measures well on all the parameters of Google search results and ranks well? Read further to know more.
1. Know your customer base
Right from your keywords to the standard of language for SEO content, knowing your target audience well is the key to finding many relevant answers.
Understand your customer segments, the kind of information they need, and the keywords they are using to find it.
So start with audience research, move to keyword research, and finally think of topics based on the targeted keywords to answer what your customers/audience wants to know.
2. Create catchy headlines on your Title and work on your meta descritpion
Title and meta-descriptions are the parts that show up on SERP (Search Engine Page Result). They will help you improve your metrics. Remind that time spent on your website, CTR (Click Thorugh Rate), page views, etc. are considered by Google and other search engines to rank your page. If you get a better CTR, you will probably rank your page higher.
Never underestimate the power of an effective headline as it helps make a big impression in a short span, and increase your CTR.
Write clear and interesting headlines that define what information lies ahead for the reader. However, do not write headlines that are too long (or short) or make it seem too obvious that the purpose is to get readers’ attention.
3. Balance the usage of keywords
A good content marketing services agency will advise you to create keyword-rich content. However, a great content marketing company will tell you to stay balanced while using keywords. This means that you should use keywords meaningfully, organically, and in relevant phrases.
Avoid keyword stuffing, i.e., using too many keywords and too close in a piece of content. It breaks the reader’s flow while it can also result in search engine penalties for keyword stuffing.
4. Give structure to your content
Do not post never-ending paragraphs as content pieces. Break content into small paragraphs to structure your posts for a coherent reading and a neat look.
Start with an introduction, write sub-heads for each point in the content, or else you may use bullet points, and do add a CTA at the end.
Besides, use tag hierarchy to tag headlines (H1 for titles, H2 for subtitles) as this back-end organization also plays a role in search engine rankings.
5. Focus on Readability
The more readable your content is, the more the chances that a reader will read it till the end.
To make content readable, convey the information in an understandable language and conversational tone.
Besides, pay attention to the clarity of expressions, grammar, punctuation, organization, and logic to ensure a longer ‘dwell time’—an important SEO metric that affects your rankings.
6. Make content value-additive
Google values quality a lot more than earlier. If the prescribed word limit allows, go deeper and farther to explain a topic, find new information, and back it with research—if not extensive, then at least surface level.
Write long-form posts to explain topics with many facets and must be understood from different perspectives, write ultimate guides, move beyond cursory Google searches and find and use data from industry publications to back your claims and statements in the content.
7. Use rich imagery
A picture is worth a thousand words still holds. Human beings are wired to notice pictures much more than what they remember while reading texts.
Though many SEO companies use stock images, the SEO companies in India go a step further and use well-designed, high-quality images in content rather than overused stock photos.
Images increase the visual value of the content and make it more impressive and cohesive. So it is a wise decision to invest in the use of imagery in SEO content.
8. Promote organic link building
High-quality content results in high-quality links, and that contributes to a better ranking of a website.
There are many link-building methods, but to start with, you may link your post to your website or other relevant articles written by you. This ensures a link back to your website if another site picks up your article. Further, add an embed code on your website to promote articles, videos, infographics, etc. It not only increases the shareability of your content but also adds a link back to the source.
9. Improve Your Page Speed
Slow loading time annoys the visitor and is most likely to make them switch to another website. Check your pages’ load time and ensure that each page does not take more than 3 seconds to load and get displayed fully. Otherwise, it is bound to affect conversions negatively.
A great edifice needs a strong foundation, and content plays the same role in search engine optimization.
Overall, if you have a good content marketing strategy and agency on your side, you can easily conquer your competitors’ search engines.