It’s a fact of life that a business is bound to face challenges, even in times when the economy isn’t that bad. When you think about it, these challenges are actually a natural part of going into business.
More often than not, the primary reason why a business is struggling is poor cash flow, which, in turn, is caused by low profits, among other things. Your business, after all, is ultimately about selling products or services, and it’s bound to struggle when its sales figures aren’t that hot.
Turn things around with SEO
Thankfully, every struggling business still has a chance of turning things around. One thing that entrepreneurs may want to look at is their digital marketing strategy. When your business has a website and still doesn’t get much in customers’ way, it’s probably because few people are aware of your products or services. Worse, they may even have no idea your business exists at all.
Your website may be the primary tool for marketing your business online. Still, even this formidable marketing tool needs to be marketed, and that’s where SEO techniques like the implementation of a mobile SEO strategy come in.
Keep in mind that there are more than a billion websites on the Internet, and that figure is getting bigger by the day. Even when you narrow things down to your niche and target market, you will still have many competitors. If you want to reach even just a tiny fraction of the billions of Internet users today, you need to grab the attention of search engines first, and it’s an SEO marketing campaign that’s going to get you there.
SEO works, and how!
In all likelihood, many entrepreneurs who run a website for their business have heard about SEO but chose not to go with it, seeing it as nothing more than an added expense.
What they don’t realize is that optimization can help their websites get high rankings in the search engine results pages (SERPs). The higher the rank, the better their visibility to search engine users, who will likely click on the link that leads to those websites. With all the traffic that an SEO marketing campaign drives to a website, it’s just a matter of time before all those visitors become your customers.
Ever-increasing online consumerism
Adopting SEO marketing campaigns has proven to be an effective way of driving traffic to a website. The more organic traffic you get, the more potential customers will be checking out what you have to offer. And since more and more people are doing their shopping online these days, it would be wise to optimize to get the chance to be more visible to these consumers.
These days, all consumers have to do is pull up a search engine and type in relevant keywords to find a product, a service, or a place to dine, among other things. If you have an SEO marketing campaign in place, then you will have optimized your pages for those relevant keywords. Soon enough, consumers will find their way to your business, thanks to your efforts at SEO.
Your competitors are optimizing too.
You should not dismiss the idea that your competitors are actually running SEO campaigns themselves, especially if they seem to be doing well.
If your business is struggling and you have done very little to optimize your website, perhaps it’s time to join the fray. The competition may be stiff, but SEO should get your business back in the race and run for much better results.
More affordable rates
If you have ever tried promoting your business through traditional means, then you know how costly things could get. Sure, mainstream marketing still works, but if you were given a more affordable alternative, wouldn’t you jump at the chance?
SEO is a less expensive way of marketing your business and more. If you do your optimization the DIY way, the costs will become even lower. However, if you want the best possible results, you would want an entire SEO team from a reputable digital marketing company backing you up.
SEO professionals have the skills, experience, and tools necessary to run a highly effective SEO marketing campaign for your business. Pretty soon, your website will find itself at the top of search engine results, all at a much lower cost than any traditional marketing channel could offer.
An SEO reality check
As stated above, SEO really works, but what you should realize is that results don’t come instantly. Even the most excellently-conducted SEO campaigns may take months to produce results, and they may not even be that earth-shaking at first.
However, with consistent optimization efforts, those results will improve over time. Your pages will be at the top of search results for relevant keywords in your niche, and the resulting organic traffic will hopefully pave the way for much-needed leads and conversions for your business.
Our guest Contributor:
Shawn Byrne is the founder and CEO of SEOPhoenix. Shawn started his career in I.T. troubleshooting workstations, servers, and networks, then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp the algorithms and the technical side that most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.