If you’ve been struggling to run your business effectively throughout the COVID-19 pandemic, you can finally breathe a sigh of relief: better days really are ahead. In particular, the owners of non-essential businesses should prepare to embrace new opportunities. To ensure that your business is ready to make headway, check out the following tips from New-Startups.com.
Don’t Overlook Administrative Tasks
Trying to expand and scale your business without completing important administrative tasks will leave you scrambling — so here’s what to do before fully reopening.
- Return to your business budget and update your plans for spending, cutting costs, and offering new products or services.
- Utilize digital tools, software and apps to make your admin tasks easier and more efficient. For example, you can use a number of tools online to combine PDFs, which is helpful when handling large files and multiple documents.
- Look for paperless solutions that keep your business organized and productive.
- If you want to create detailed financial projections for the year, work with an accountant who specializes in helping small business owners.
- If your business owns property, refinancing might help you stretch cash flow.
Keep Staff and Customers Safe
Right now, safety is paramount for workers and customers alike. These tips will help you create a safe environment while boosting sales.
- Check with your local health department in for reliable information on the pandemic so that you’re always aware of new safety information or updates on regulations.
- Continue to work with your staff as a team to establish safety protocols that will make everyone comfortable.
- Provide fantastic customer service while ensuring patrons respect safety regulations.
Market Your Business
To make sure that customers are aware of any new developments at your business, you’ll need to invest in both online and offline marketing.
- To connect with your customers instantaneously and reach new people, focus on expanding your audience through social media marketing.
- Alert customers about new products, services, or safety plans for your business by updating your company blog.
- Pop into your long-time customer’s inboxes with an email marketing campaign!
- You’ll likely see some increased foot traffic in the coming months, so create attention-grabbing window displays.
If you’ve been fearing for the future of your small business, it’s time to shift your focus from survival to growth. The pandemic recovery is a welcome relief for entrepreneurs everywhere. With these tips, your company will be poised to thrive during this next phase of the pandemic.